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Cape Cod Healthcare Content Development




Effective Information Architecture

The new main navigation makes it easier for site visitors to complete their top tasks, and the revised structure for services content adds 21 medical departments not visible on the previous website.

CCHC Heart and Vascular Section

Compelling Content

Geonetric produced new content for a total of 46 service lines, including in-depth content for six key service lines CCHC targeted for increased market share. Publication of a new, robust heart and vascular section aligned with the launch of the Heart and Vascular Institute. All content improves SEO by focusing on users and the benefits they receive from CCHC.

CCHC Value

Emphasize Value of Choosing CCHC

Site visitors now understand they can stay close to home while benefiting from CCHC’s medical expertise, superior care, comprehensive services and clinical partnerships with renowned Boston health care facilities.

CCHC Content

Fulfill Patients' Needs

Visitors can easily find more information about their condition or treatment thanks to intuitively placed links to health library pages, which are vetted by medical professionals and updated regularly.

CCHC Blood Donation

Promote Blood Donation

Through a dedicated page on the website, Cape Cod residents are encouraged to donate blood that will stay on the Cape to help their friends and neighbors. This gives CCHC a unique opportunity to use blood donation as a brand builder, create a positive experience for donors with the hospital. As an added bonus, these efforts have reduced the amount of blood CCHC has to buy back, saving the organization thousands.

CCHC Increase Traffic Arrows

The Results

In the year after launch, CCHC saw 22 percent more sessions, 23 percent more users and 24 percent more pageviews on its website than during the previous year


"Geonetric’s content team is incredibly professional and shared lots of expertise. We really valued their recommendations, direction and suggestions. They guided us to make the right decisions for our business."

Sara Cushing - Marketing Program Manager at Cape Cod Healthcare

The Concept

Cape Cod Healthcare Uses Content to Compete

Looking to more effectively compete with health systems in Boston, Cape Cod Healthcare (CCHC) developed new content that better communicates the benefits of the health system’s expert doctors and excellent services.

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CCHC Responsive

About the Client

About the Client

Cape Cod Healthcare – (CCHC) one of America’s 2013 Top 15 healthcare systems – is the leading provider of healthcare services for residents and visitors of Cape Cod. With more than 450 physicians, 4,700 employees and 1,100 volunteers, CCHC has two acute care hospitals, the Cape’s leading provider of homecare and hospice services (VNA), a skilled nursing and rehabilitation facility (JML Care Center), an assisted living facility (Heritage at Falmouth), the Cape’s only local laboratory service (C-Lab) and numerous health programs.


  • eHealthcare Leadership Awards
  • MarCom Awards

Supporting Content (Red)


Get expert content creation.

Writing original, valuable healthcare content can be challenging. Whether you need to overhaul your website, integrate separate sites or develop the content templates and tools that help your teams work more effectively, you can depend on Geonetric to provide the expert content support you need. We have thousands of pages of healthcare content under our belts, and a full suite of content services that leading healthcare organizations like yours rely on for their success.

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