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MU Health Sinclair School of Nursing Design

MU Health Sinclair School of Nursing Design



MU School of Nursing Navigation

Develop User-focused Design and Navigation

With user experience a top priority, the School of Nursing relied on best practices and recommendations from Geonetric to design their site and restructure their navigation. The site design leverages its affiliation with both MU Health and the University of Missouri, but still gives the school a unique place to tell its story. The main navigation focuses on the school’s goals and primary audience – students – while the secondary navigation speaks to the donor and alumni audience.

MU Health School of Nursing Content Matrix

Involve Multiple Stakeholders in Content Review

A site redesign is a perfect time to give content a thorough review. To help the Sinclair School of Nursing create a plan to review the content and collaborate with multiple stakeholders, the Geonetric team compiled a comprehensive content matrix that acted as a guide throughout the content phase of the project. And after the reviews, our team migrated every page, news story and faculty profile that made the cut to the new site.

MU School of Nursing EventON

Integrate Tools & Plugins

The Sinclair School of Nursing team had a wish list that included an easy-to-use online calendar, a fresh approach to promoting news, and an effective way to control search engine priorities. Out team was able to deliver on the client’s wish list by adding plugins like Yoast SEO and an and an EventON calendar widget.

MU Health School of Nursing

Show off School Pride with Design Elements

As a U.S. News & World Report top performing nursing school, the Sinclair School of Nursing team wanted to prominently call out “pride points” so visitors quickly see what makes this school stand out from the rest. We integrated a flip-card widget to highlight specific school accomplishments on the home page, such as pass rates and placement rates. Their mascot Truman the Tiger also makes an appearance.

Trust Hosting to the Experts

Although it wasn’t in the original plan, the Sinclair School of Nursing team was so impressed with Geonetric’s attentiveness and attention to detail they decided to host with us, too. And they’re learning what 92% of our clients have already learned: with a 99.95% uptime, redundant data centers and devoted I.T. engineers, you can leave the technology to us and focus your time on attracting site visitors.


Geonetric helped us create a vision of what we wanted our website to be. [Their recommendations] became our guide to keep us focused on the messaging we wanted our new website to display.
- Dr. Robin Harris, DNP Program Director, MU Sinclair School of Nursing

The Concept

The Sinclair School of Nursing Shares their Story with a Microsite

The University of Missouri Health is known for their commitment to education, practice and research. And when it came time to develop a new microsite for its MU Sinclair School of Nursing, they turned to Geonetric. As part of the project, Geonetric built and designed a site in WordPress as well as developed the content strategy and navigation.

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Image of MU Health's website on various screen sizes

About the Client

The MU Sinclair School of Nursing is an integral part of the University of Missouri Health System. One of the most comprehensive health care networks in Missouri, the system includes three schools: Sinclair School of Nursing, School of Health Professionals and School of Medicine.

Supporting Content (Red)

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