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Published on September 17, 2013

CentraCare Health Launches New Responsive Website

Screenshot of CentraCare Health's new responsive website

New site promotes the strength of CentraCare Health’s brand while maintaining a presence for the organization’s hospitals.

Cedar Rapids, IA — September 17, 2013 — Geonetric, an online solutions provider for the healthcare industry, launched a new responsive website for St. Could, MN–based CentraCare Health. The new website allows CentraCare to take a more consolidated approach to branding the organization while still showcasing its clinical services and providers. 

The site features new design and navigation that provides visitors with information about the health system and its many services. The site also provides each service line and hospital with its own landing page, helping to showcase the variety of services. In addition, Geonetric worked with CentraCare to develop a strategy for reorganizing the site’s content, establishing new site–wide best practices.

“The new Web presence allows our patients and community to interact with our organization in a new and exciting way,” says Kara Tomazin, Web development coordinator at CentraCare. “Geonetric was instrumental in helping us present a unified brand online, particularly with helping us restructure content in a way that ensures site visitors are aware of services available at the health system level.”

CentraCare’s new responsive website is built on Geonetric's VitalSite® content management system. All of the content on the site is presented responsively, including provider, location and service directories. The site also provides functionality including bill payment, online donations and a calendar and events with a shopping cart that allows for site visitors to sign up and pay for multiple classes at once. In addition, the site offers access to health library content through integration with Healthwise.

Geonetric and CentraCare are currently at work on developing an employee intranet that will enhance organizational communication and improve access to information.

About Geonetric®

Geonetric helps healthcare organizations develop Web strategies that engage consumers. VitalSite®, Geonetric’s content management software, is the foundation of websites, portals and intranets for more than 500 hospitals, physician groups and clinics around the country. Geonetric also provides a comprehensive suite of online services — from Web strategy and design, to content development and responsive marketing campaigns, to online support and hosting — all designed to turn prospects into patients and deliver measurable results. Visit www.geonetric.com to learn more and follow us on Twitter @geonetric.

Media Contact: Heather Stanley, 319.221.1667