Building the content marketing hub, named Living Well, within the main website’s structure and domain gives Adventist HealthCare more opportunities to connect related content and build domain authority.

Living Well boasts a new custom landing page design with large images, a card-like design, and the ability to filter results by certain topics. Custom interior pages have eye-catching call-outs to put readers on the path to top conversion points, like health assessments.

Using Geonetric’s taxonomy recommendations, articles in the content marketing hub are connected on provider profiles, service line pages and location pages, putting site visitors on a path to helpful content regardless of how they enter or access the site.

Service line pages link back to health and wellness articles, putting site visitors on a path to helpful content regardless of how they enter or access the site.

Content marketing assets are part of the integrated site search, allowing site visitors to find article content alongside searches for doctors and services.