Supercharging
Conversions with
User-Focused Campaigns
Digital Marketing
After we worked with University Health on a successful website redesign, their team approached us with two new challenges: improve the return on investment of their pay-per-click (PPC) and search engine optimization (SEO) efforts and create a pediatrics-focused search engine marketing (SEM) campaign.
University Health at a Glance
10k+
Employees
900
Locations
6
Hospitals
2,400+
Provider Count
31,480+
Annual Hospital Discharges
Goals
Goal #1
Build upon a previous SEM campaign that targeted two pediatric clinics to include 13 additional locations, maximizing results.
Goal #2
Create a cohesive PPC and SEO strategy that eliminates self-competition and leads users to the exact information they’re looking for.
The Work
Auditing & Discovery
Our team conducted a full audit of the pediatric campaign, converting search terms, and potential new keywords that may have been missing from University Health’s initial list.
Recommendations for Results
With this information, we recommended overhauling University Health’s PPC campaign art and assets, developing new conversion-driven landing pages, and using keyword research to write better ad copy that supported their goals.
Campaign Restructuring
Our team reworked University Health’s campaigns so they were properly set up with calls to action that led directly to conversion points, rather than leading them to more pages and clicks.
The Results
After taking over University Health’s ad campaigns and creating a landing page focused on their pediatric
locations, we delivered these results in the first year:
Awards
University Health scored a Platinum Award for SEM Campaign in the 2024 MarCom Awards, as well as a Gold Award for Best Search Engine Marketing Campaign in the 2024 eHealthcare Leadership Awards.
For partnerships, we look for someone who can keep us up to date and at the forefront, and Geonetric does that. We’ve been consistently impressed by how they help us in staying competitive.
Selene Mejia, Digital Marketing Director, University Health
