Content Overhaul Provides a Digital Headquarters to Be Proud Of
Website Design & Development
AnMed had a new brand identity and a problem: the system had outgrown its content management system, and it was difficult to cultivate a digital presence that reflected the story they wanted to tell.
The AnMed team reached out to us for support in not only updating their CMS and website, but also helping their small team keep up their marketing momentum in the years to come.
AnMed at a Glance
3,600
Employees
4
Hospitals
400
Provider Count
101
Locations
Goals
Goal #1
Implement a healthcare-specific CMS that made #1 website upkeep easy and supported marketing efforts.
Goal #2
Redesign the website to align with AnMed’s new visual identity and help increase digital engagement and conversions.
Goal #3
Overhaul the content strategy, so content is intuitively organized for users and optimized for search engines.
The Work
Fresh & effective
Our content team developed new page content and refreshed some of what was already on AnMed’s site, while our designers translated the new brand to a website design that actively supported consumers through every step of their health journey.
Updated CMS
Cohesive content
Our revamped content strategy included creating content that was engaging, actionable and valuable for both consumers and search engine optimization.
Supportive design
Our design team ensured that website features like content patterns, navigation, and interactive elements supported the overall content strategy and consumer pain points rather than creating a standalone design system where the content would be shoehorned in later on.
Tackling high-value pages
Due to time constraints, we initially only created new content for the most-visited pages on the website, but outstanding initial results led AnMed to ask our team to rewrite content on the rest of the site using a phased approach
The Results Are In
Within the first 30 days of the website’s launch, AnMed saw a:
