World-Class Care in Your Own Backyard: Reinforcing Patient Trust with a Website Redesign
Website Design & Development
In 2022, Rutland, VT-based Rutland Regional Medical Center decided it was time for a new patient-facing website to replace their current site, which was outdated and failed to effectively showcase the hospital’s most significant selling point: patients didn’t have to leave Vermont to get the best medical care possible. As Rutland’s digital agency partner for 10 years, we were a natural choice to tackle this project head-on.
Rutland Regional Medical Center at a Glance
1,800
Employees
144
Bed Count
240
Provider Count
43
Medical Specialties
Goals
Goal #1
Unify and showcase Rutland’s branding across service lines.
Goal #2
Highlight market differentiators, like staff expertise.
Goal #3
Build patient and staff trust by promoting individual physicians.
Goal #4
Recruit and retain top talent to ensure Rutland remains competitive.
The Work
Starting the sitemap
To begin the discovery process, we conducted a thorough content audit to identify the areas of the site navigation, content, and general information architecture that needed improvement, then created a sitemap that laid out the entire navigation strategy and our recommendations for content architecture.
Elevated visuals
Rutland had recently refreshed its branding, so the first step for our designers was to create a visual design system that complemented that branding and provided an elevated look without being heavy-handed.
A peaceful palette
The overall look of Rutland’s new site communicates organizational excellence with a muted, soothing color palette, clean lines, layered elements and subtle animations.
A resource-full homepage
On Rutland’s homepage, we chose to emphasize its expertise by connecting users to resources like the hospital’s service lines and provider profiles, and introduced a blog called He@lthy Together, which allows Rutland experts to write and curate wellness content.
Provider pillars
Rutland’s provider directory is the cornerstone of the website, so we provided multiple entryways to help users find it, and incorporated an advanced search feature that makes it easy for users to connect with their providers of choice no matter where they are in their health journey
The Results Are In
Since launching the revamped site and provider directory in 2023, Rutland has seen a:
Awards
Rutland’s redesign scored a Platinum Award for Website Redesign in the 2023 MarCom Awards.
The new site was also recognized with two 2023 eHealthcare Leadership Awards: a Gold Award for Best Provider Directory and a Silver Award for Best Overall Internet Site.
My constant refrain when it comes to Geonetric is the extraordinary customer service, day in and day out. It really makes a relationship feel like it matters between both parties. Geonetric a partner in your digital management of your assets and your presence online.
Rowan Muelling-Auer, Web & Production Specialist, Rutland Regional Medical Center
