Enhancing Business Listings for Locations and Providers Pays Off
Business Listings
Mercy has been serving the Eastern Iowa community since 1900, growing from a single, 253-bed community hospital to multiple clinics and facilities today.
And, because online business listings are crucial to help searchers find healthcare information today, Mercy worked hard to ensure its information on Google and Bing was up-to-date. But, as the healthcare organization grew, so did its listing needs.
So, when the ongoing management of hundreds of business listing records became a burden for Mercy’s small team, they turned to their digital agency to take over.
Mercy Medical Center at a Glance
3,000
Employees
102
Locations
260
Providers
1900
Year Founded
445
Hospital Beds
Goals
Goal #1
Make updating listings more efficient.
Goal #2
Ensure all provider profiles are up-to-date and professional-looking.
Goal #3
Track engagement and conversions.
The Work
To bring more efficiency to the listing updating process, Geonetric began by creating new bulk upload datasheets for Mercy to simplify claiming, creating, and updating multiple listings in both Google and Bing.
By following Mercy’s source of truth for providers and locations – its website provider and location directories – Geonetric was able to ensure consistent attributes across both sources. This makes it easier for searchers to find and recognize Mercy information – which is especially important when some facilities are standalone buildings, while others are departments within the hospital.
Mercy and Geonetric worked together to ensure that all provider profiles were optimized with up-to-date information, professional headshots, and trackable URLs linking back to the doctor’s profile in Mercy’s provider directory.
Mercy and Geonetric added UTM parameters to all listings so the organization could track engagement and conversions when users click the listing, which then redirects them to the website.
The Results
In the first year of its updated business listings program, Mercy saw results including:
Geonetric has been a great partner for our listings management. They have ensured our data is accurate, enhanced and trackable, and we appreciate having a direct contact to work with as issues arise. They also proactively share new ideas to leverage our listings and ensure that Mercy is available to patients wherever they may be on their healthcare journeys.
Christy Bock, Marketing Specialist, Mercy Medical Center
