EvergreenHealth

Mobile-first, system-wide approach

Geonetric delivered on EvergreenHealth’s vision for a mobile-first digital platform with a patient-centered focus. The homepage design added branded colors and icon elements along with a more modern design, keeping content clean and easy to scan.

With at least half of all site visitors originating from a mobile device, unique mobile navigation prominently displays the three top tasks. Find a Doctor, Health Services and Locations are anchored to the bottom of the homepage on mobile, creating an app-like layout and allowing site visitors to use their thumb to click on the needed information quickly.

Custom provider profiles

Unlike traditional provider directories where site visitors can only search for a doctor based on name, location or service, EvergreenHealth’s “Find a Doctor” lets patients search using a pre-populated menu of symptoms and procedures. Searching by symptoms makes it’s more straightforward and user-friendly for site visitors to find the right provider with the right expertise. For example, potential patients can search “knee pain” and see a list of doctors specializing in knee conditions.

Coordinating content

One concern during the redesign was the volume of content EvergreenHealth had on their current site. Geonetric’s content strategists recommend a simplified, user-focused sitewide structure and navigation for the main site to create a better user experience and help site visitors find medical services.

Marketing hub strategy

To take EvergreenHealth’s content marketing to the next level, Geonetric created a content marketing hub strategy. Healthiest Best, a previous content hub microsite, was integrated into the main site to increase traffic and boost search engine optimization. A new content structure driven by user data, makes it easy for readers to find the most popular topics and services.