Healthcare Data-Driven
Strategies Boost Ad
Campaigns
Digital Advertising
When Cone Health decided to transition its digital ad campaigns away from a traditional marketing agency, Geonetric was an obvious choice thanks to its healthcare-specific expertise and experience ensuring privacy and compliance.
Together, they worked to create more synergy between Cone’s web presence and its digital advertising efforts.
Cone Health at a Glance
244
Locations
1,231
Hospital Beds
13,000+
Employees
Goals
Goal #1
Improve conversion tracking and the understanding of what users engage with when they click through an ad to the website.
Goal #2
Drive more conversions from digital advertising campaigns.
Goal #3
Ensure privacy compliance of ad strategies so Cone can launch campaigns without concerns about data privacy.
The Work
Cone’s traditional marketing partner didn’t have the healthcare and privacy expertise needed to segment conversion data in a secure, meaningful way, such as the percentage of conversions coming from MyChart.
Cone is able to leverage Geonetric’s healthcare experience and data-informed strategies to understand what’s driving the prospective patients visiting their website
With the Geonetric Privacy Filter solution, Cone is able to launch ad campaigns with confidence, knowing the data they collect from users is compliant and secure.
Cone’s previous Meta ad campaigns used short, one- to two-sentence captions. Geonetric’s team advised Cone to test out longer captions, which can increase user engagement and prime them to click on the ads.
Cone’s digital ads and website now work better together, improving the user flow, increasing the number of clicks on website calls-to-action, and ultimately saving the system money on less effective advertising.
Results
Since moving its advertising campaigns to Geonetric in October 2024, Cone has seen:
Awards
Cone’s new data-driven, healthcare-focused approach to digital advertising won a Gold Award in the 2025 MarCom Awards.
