An Impactful Redesign
Rooted in Functionality
Website Redesign
Cape Cod Healthcare needed to evolve its long-standing website with a modern, user-focused design that could support both current needs and future growth.
The key focuses of the project were improving usability across devices, streamlining navigation, and enhancing content flexibility.
Cape Cod Healthcare at a Glance
5,000
Employees
36
Locations
2
Hospitals
340
Hospital Beds
Goals
Goal #1
Create a fresh, visually engaging design that draws in visitors and incorporates Cape Cod Healthcare’s new branding elements.
Goal #2
Incorporate intuitive, user-centered functionality that improves the overall experience across devices.
Goal #3
Effectively communicate excellence in care through clear content hierarchy, purposeful layouts, and a design system that reinforces strategic messaging.
The Work
Leveraging Cape Cod Healthcare’s updated color palette and graphic elements, Geonetric developed a vibrant, modern design that brings the brand to life while maintaining usability and brand cohesion.
Geonetric improved site navigation by adding a sticky global menu for consistent access, proximity-based links for easier exploration, and a hamburger menu to reduce homepage clutter while keeping key actions accessible regardless of whether a user visits the site from a computer, tablet, or smartphone.
Geonetric implemented a modular layout, allowing Cape Cod Healthcare to easily update content and create dynamic pages while ensuring consistency and long-term scalability.
To better serve patients — especially during high-demand seasons like summer on Cape Cod — the new design elevated key transactional elements such as urgent care wait times by adding them to location profiles and featuring them more prominently on the homepage making them especially easy to find for mobile users.
The site’s layout and content strategy were designed with thoughtful CTA placement, flexible content blocks, and an adaptable layout to clearly communicate Cape Cod Healthcare’s commitment to delivering local, high-quality care.
Results
In the first three months following its February 2025 launch, Cape Cod’s new website delivered:
Awards
Cape Cod’s website redesign scooped up a Gold 2025 MarCom Award, as well as a Platinum Award for Best Mobile Experience in the 2025 eHealthcare Leadership Awards.
