7 Features Patients Want to See from Your Redesigned Healthcare Website 

When embarking on a healthcare website redesign, there are a lot of opinions you’ll need to contend with.  

There’s your team, of course, and your ideas for a site that’s both easy to use for consumers and easy to update on your end. 

Then there are internal stakeholders, who have a vision in mind of the perfect website — for their department. 

But the most important opinions are those of the people who will rely on your website to find critical care information and answers to their health questions: your patients. 

If you’re beginning to plan a website redesign, put yourself in your community’s shoes and consider adding these patient-friendly features. 

1. Online appointment scheduling 

For many patients, the ability to book an appointment online is no longer a “nice to have” — it’s an expectation. When patients are ready to take action, forcing them to call during business hours or navigate a confusing request form can introduce unnecessary friction and even cause them to abandon care altogether. 

Online appointment scheduling removes barriers by allowing patients to schedule appointments at their convenience. Service line pages, provider profiles, and location pages should all connect seamlessly to scheduling options that match patient intent. The easier it is to book, the more likely patients are to follow through. 

A bonus for your team? By removing scheduling roadblocks, you’re opening the door to increased conversions throughout the site. 

2. Patient portal integration 

Patients want quick, secure access to their health information. A redesign is the perfect opportunity to better integrate your patient portal, whether it’s a homegrown solution or an integration like MyChart, into the overall digital experience, rather than treating it as a separate destination. 

Clear portal access points, consistent labeling, and explanatory content can help patients understand what they can do once they log in, such as viewing test results, messaging providers, or managing appointments. When portal access is intuitive and well-integrated, patients feel more empowered and confident navigating their care, while your organization benefits from fewer support calls and improved engagement. 

3. Online bill pay 

Healthcare billing is already stressful. Your website shouldn’t add to that frustration. Patients increasingly expect to be able to pay bills online quickly and securely, without digging through multiple pages or clunky forms. 

An effective redesign prioritizes transparency and simplicity around billing. That means clearly labeled bill pay options, plain-language explanations of insurance and payment processes, and mobile-friendly payment tools. By making online bill pay easy to find and easy to use, you can reduce confusion, improve patient satisfaction, and support faster collections — a win for both patients and your organization. 

4. Wait times 

When patients need urgent or same-day care, time matters. Displaying estimated wait times for urgent care, walk-in clinics, or emergency departments helps set expectations and build trust before a patient ever walks through your doors. 

Including wait times on your website can also influence care decisions, guiding patients to the most appropriate location and helping balance demand across facilities. From a marketing standpoint, this real-time or near-real-time information positions your organization as transparent, patient-focused, and respectful of people’s valuable time — qualities that matter deeply in digital healthcare experiences. 

5. Robust provider profiles 

Patients don’t just choose healthcare organizations; they choose people. Provider profiles play a critical role in helping patients feel comfortable and confident before scheduling an appointment. 

A redesigned website should feature a provider directory that moves beyond basic credentials and includes rich, patient-friendly details such as up-to-date headshots, ratings and reviews, bios, and even short videos or personal statements when appropriate.  

Strong provider profiles also support SEO and findability, helping patients discover the right provider through search while reinforcing trust once they land on your site. 

6. Mobile-friendly design 

More than half of all website traffic now comes from mobile devices, and that number continues to grow. Patients are searching for symptoms, directions, phone numbers, and appointment options while on the go, often in moments of stress or urgency. 

A mobile-friendly design ensures that content is readable, navigation is simple, and key actions are easy to complete on smaller screens. For healthcare marketers, mobile optimization isn’t just a technical requirement; it’s an essential key to delivering an outstanding patient experience. A site that works seamlessly across devices signals that your organization understands modern patient behaviors and respects how people access information today. 

7. Easy-to-navigate menus 

When patients arrive at your website, they’re often looking for something specific — fast. Confusing navigation, overloaded menus, or internally focused labels can make it difficult for patients to find what they need, increasing frustration and bounce rates. 

An effective navigation structure is built around patient needs, not organizational silos. Clear menu labels, logical grouping of services, and intuitive pathways to common tasks like finding care, scheduling appointments, or paying bills all contribute to a smoother experience. A redesign is the ideal time to step back, validate assumptions with user data, and simplify navigation so patients can move confidently through your site. 

By centering your redesign around features patients truly value, you can create a website that not only looks better, but works harder for your community, your care teams, and your organization’s goals. 

Looking for more redesign inspiration? Check out these Geonetric clients who recently launched award-winning website redesigns, then start planning with our practical redesign roadmap. 

If you’re ready to hit the ground running on your healthcare website redesign, Geonetric is ready to help! Contact our team today to get started.