Award-Winning Healthcare Projects to Inspire Your 2026 Marketing Strategy

We’re constantly inspired by the incredible work healthcare marketers do to elevate patient experiences, build their brand, and drive measurable results. This year, several Geonetric clients took home top industry awards for projects that pushed boundaries, from innovative content hubs and website redesigns to digital marketing campaigns that helped forge new patient connections. 

As you plan your 2026 marketing goals, use these award winners as real-world inspiration for how you can achieve more with your digital strategy. 

Whether you’re aiming to improve findability, personalize the patient journey, or make your website more intuitive for users, the work highlighted here shows what success looks like — and how you can get there too. 

Bronson Healthcare – Content Hub 

Bronson Healthcare wanted to enhance its online presence by creating a centralized content hub that unifies articles, blogs, and stories from across its digital ecosystem. With 263 locations across southwest Michigan and northern Indiana, Bronson’s new content hub would deliver valuable content and improve the consumer journey for thousands of patients. 

We worked with the Bronson team to create a content repository that was searchable, user-friendly, visually engaging, and easy to maintain. Since launching in early 2025, the Bronson Health News delivered a 178% increase in views, a 199% increase in users, and a 125.3% increase in sessions. The new hub also picked up a Platinum Award in this year’s MarCom Awards. 

Bryan Health – Website Redesign 

Nebraska’s Bryan Health knew it was time to elevate their digital presence, enhance brand perception, and improve the user experience through a new website. They partnered with Geonetric to create a site that would position the system as the leading provider of complex care, allow users to schedule an appointment in three clicks or fewer, and make all transactional functions easily accessible. 

Together, we built a site that brought in fresh, dynamic design elements and put high-demand features like bill pay, appointment scheduling, and patient portal access at the forefront. We also strategically reimagined the homepage layout with the providers and locations displayed more prominently, in order to achieve the usability goal of ensuring users find what they need within three clicks.  

With the new site’s modular structure, Bryan Health has the ability to evolve its content and structure over time, ensuring it’s not only beautiful, but highlight functional and future-ready. 

The new bryanhealth.com earned a Distinction for Best Overall Digital Patient Experience in this year’s eHealthcare Leadership Awards. 

Burke Rehabilitation – Iterative Updates 

Our most award-winning project of 2025 showcased the impact iterative design can have on the patient experience.  

One year after its full website redesign, New York-based Burke Rehabilitation worked with digital partner Geonetric to conduct a user experience audit and iterative design process to take its website to the next level. Our teams identified website improvements that could be built on the foundation provided by the redesign, ensuring the site stayed aligned with Burke’s organizational goals and branding while creating a more user-focused experience. 

Through the audit, we found opportunities to simplify the main navigation menu and refresh service line content, helping visitors find what they need regardless of whether they’re using a computer or a mobile device. 

The resulting website refresh earned a Platinum Award for Best Internet Homepage and Silver Award for Best Mobile Experience in the 2025 eHealthcare Leadership Awards, as well as an Honorable Mention in the MarCom Awards. 

Cape Cod Healthcare – Website Redesign 

Massachusetts-based Cape Cod Healthcare needed to evolve its long-standing website with a modern, user-focused design that could support both current needs and future growth. We worked with the Cape Cod team to identify three key focuses for the project: improving usability across devices, streamlining navigation, and enhancing content flexibility. 

Utilizing the system’s updated color palette and graphic elements, we built a vibrant, modern design that maintained usability while bringing the new brand to life. The new site offers streamlined, user-friendly navigation and enhanced patient features, such as urgent care wait times, along with a marketer-friendly modular layout that ensures long-term scalability. 

Cape Cod’s website redesign scooped up a Gold MarCom Award, as well as a Platinum Award for Best Mobile Experience in the 2025 eHealthcare Leadership Awards. 

Cone Health – Digital Marketing 

When Cone Health decided to transition its digital ad campaigns away from a traditional marketing agency, Geonetric was an obvious choice thanks to our healthcare-specific expertise and experience ensuring compliance. Together, our teams worked to create more synergy between Cone’s web presence and its digital advertising efforts, while improving conversions, conversion tracking, and privacy compliance.  

We also implemented new best practices, such as longer ad captions, to increase user engagement and prime them to click on the ads. With Geonetric Privacy Filter, we also empowered Cone to launch new campaigns with confidence, knowing that the data collected from users will be compliant and secure. 

In the first nine months after Cone moved its advertising campaigns to Geonetric, the North Carolina-based health system saw a 13% increase in urgent care visits after running an urgent care-focused campaign, as well as a 20% reduction in cost-per-conversion. 

Cone’s new data-driven, healthcare-focused approach to advertising won a Gold Award in the MarCom Awards. 

CentraCare – Website Redesign 

After a disappointing experience with another agency, Minnesota’s CentraCare returned to Geonetric for a more collaborative and responsive partnership. The goal: transform its digital presence into a more intuitive, consistent, and patient-focused experience.  

Previously, users were left to navigate the site without clear guidance on which options best suited their needs. To address this, we implemented a dedicated sub-navigation area — separate from the site’s global navigation — featuring large, green buttons that clearly detail each level of care. 

The new site also features more impactful service line content, an engaging visual appearance, and CTAs for online scheduling to increase the number of appointment requests CentraCare receives online. The CentraCare team will also be able to scale the new site as it grows, with an automated data feed that streamlines provider updates and Smart Panels that allow content changes on multiple pages at once. 

The redesigned website received a Gold Award for Best Overall Digital Patient Experience in the eHealthcare Leadership Awards, as well as an Honorable Mention in the MarCom Awards. 

St. Bernards Healthcare – Location Profiles 

Arkansas-based St. Bernards reached out to Geonetric two years after completing a full website redesign to create custom location profiles that would give each of its three hospitals a distinct online presence. 

The new hospital pages are built on a template that gives them the feeling of having their own website, while providing an outstanding digital experience for patients, visitors, and the communities they serve through content like driving directions, careers, calls-to-action, patient stories, hospital histories, maps, videos, and more. 

Since launching in late 2024, the hospital location pages have driven a 25.7% increase in form submissions, a 6.7% increase in phone calls, and a 1.2% increase in overall conversions.  

St. Bernards earned an Honorable Mention in the 2025 MarCom Awards for the new hospital location profiles. 

Rutland Regional Medical Center – Findability 

Vermont’s Rutland Regional Medical Center turned to Geonetric to optimize its website, increase its findability across the communities it serves, and highlight its emergency care service line.  

To kick off the process, we looked at Rutland’s analytics to see what was working on the website and what wasn’t, then updated the organization’s tracking to better measure website success. Next, we fixed issues that led to pages not being indexed by search engines, and optimized existing content with things like meta descriptions, calls-to-action, and geographic identifiers. 

By enhancing the experience users have with Rutland on the search results page — before they ever visit the website — we were able to increase the likelihood that users would visit the site and choose Rutland when they need emergency care. 

When we compared the first six months of the optimization project to the six months leading up to it, we found a 64% increase in total clicks to the emergency care service line, as well as an 82% increase in total emergency care impressions from 4,450 to 8,130. 

These results scored Rutland a Platinum Award for Best Digital Marketing ROI and Outcomes in the eHealthcare Leadership Awards, as well as an Honorable Mention in the MarCom Awards. 

Ready for award-winning results? 

If these projects have inspired you to pursue digital greatness in 2026, the Geonetric team is ready to help! Contact us to learn more about our digital products and services, and how we can help you achieve your healthcare marketing goals in the new year.