How Leading Health Systems Are Rethinking Growth in 2026

You’re losing patients between search and scheduling. Here’s how to fix it in 10 minutes.

Healthcare organizations aren’t struggling with patient acquisition because demand is down. They’re struggling because the path from interest to action is broken.

Patients encounter friction at every step:

They find you, but can’t take the next step
They land on your site, but don’t get clear answers
They want to schedule, but don’t know how

The result? Lost growth, despite strong demand.

Watch the 10-minute on-demand webinar to see where your system is breaking and what to fix first.

What You’ll Learn

Where your digital patient journey is breaking down
How friction impacts patient access and growth
How to connect marketing, digital, and operations into a coordinated system
Ways to prioritize the highest-impact fixes without adding resources
How to shift from channel-based tactics to a unified patient journey strategy

What Makes This Different

This isn’t another webinar about campaigns or channel tactics. It’s a system-level view of how growth actually happens and where it fails.

You’ll leave with a better picture of:

Where your organization is losing momentum
What to fix first for immediate impact
How to create a measurable path from search to scheduling

Speaker

Ben Dillon

CEO of Geonetric

Ben Dillon is the CEO of Geonetric, which he joined in 2000. In his time at Geonetric, Ben has become an influential voice in healthcare digital marketing and helps organizations across the country engage healthcare consumers by improving their digital experiences. He is a former SHSMD board president, is a 2022 Healthcare Internet Hall of Fame inductee, and winner of the 2024 SHSMD Leadership Excellence Award. A sought-after speaker and writer, Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.

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