Optimizely One for Healthcare
Today’s healthcare consumers expect personalized, seamless digital experiences, and healthcare organizations need the right tools to deliver them.
Optimizely One for Healthcare is a leading digital experience platform (DXP) designed specifically for health systems with complex digital needs. From strategy to execution, it brings the entire content lifecycle together to help you create, manage, and optimize exceptional digital experiences for your patients.
Powering Better Digital Experiences in Healthcare
Optimizely One for Healthcare is a market-leading digital experience platform (DXP) ideal for healthcare teams managing multiple sites, brands, or service lines. Designed to manage the full content lifecycle, it empowers your team to create, personalize, and optimize patient-first digital experiences at scale.
Streamline content creation with intelligent workflows
Optimizely One simplifies every step of content management, offering an integrated platform that’s ideal for healthcare teams managing multiple sites, brands, or service lines.
Features include:
- Robust, market-leading content management system
- Integrated content marketing platform
- User-friendly editing and publishing tools
- Flexible content architecture
- Centralized digital asset management
- Multi-site and multi-language support
- Powerful APIs supporting system integrations
Smarter personalization & optimization for healthcare
Deliver more relevant, engaging digital experiences by personalizing content based on patient behavior, location, or audience segment—then measure what works.
Optimization capabilities include:
- Rules-based personalization
- Geographic and audience-based targeting
- A/B and multivariate testing
- Built-in reporting and analytics
- Real-time web experimentation tools
Future-proof your digital strategy with AI & flexibility
Optimizely One keeps your digital presence ahead of the curve. With AI-powered insights and a hybrid headless CMS architecture, you’ll be ready to adapt as healthcare marketing and technology evolve.
Future-ready tools include:
- Hybrid headless CMS for total frontend flexibility
- AI-generated content insights
- Embedded AI tools across the content lifecycle
- Scalable infrastructure for long-term growth
Benefits of Geonetric
Get the best of both worlds: the advanced capabilities of a leading digital experience platform (DXP) and the healthcare-specific expertise of a top digital healthcare marketing agency. Together, Geonetric and Optimizely deliver powerful, scalable digital experiences tailored to the unique needs of healthcare organizations.
25+ years of healthcare experience
As a healthcare-focused digital marketing agency, we understand the challenges you face. From navigating HIPAA to engaging patients across diverse regions, we help you unlock the full potential of Optimizely One with solutions built for your structure, services, and goals.
Strategy that evolves with you
Your healthcare organization is growing and so are your digital needs. Our team proactively adapts Optimizely’s features and functionality to align with your evolving marketing strategy, technology stack, and patient expectations.
Faster launch, smarter implementation
As a Platinum Optimizely Partner and deep platform knowledge, we get you up and running quickly. From implementation to customization, we reduce friction and save your team time and resources.
A collaborative partnership
We don’t just manage your platform, we work side by side with your team. You’ll get regular updates, transparent recommendations, and a strategic partner that ensures you’re always maximizing the value of your DXP.
Your prescription for digital healthcare marketing knowledge
From staying on top of changes in SEO to learning the latest trends in mobile optimization, Geonetric delivers the information you need directly to your inbox.
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