Optimizely One for Healthcare
Empower enterprise marketing teams with a platform and a partner built for healthcare complexity.
Optimizely One delivers an integrated platform for creating, managing, and optimizing patient‑first digital experiences at scale. Paired with Geonetric’s extensive healthcare knowledge and long-standing experience supporting health systems, you gain a partner who understands how to align a market-leading platform with clinical, operational, and organizational complexities.
Powering Better Digital Experiences in Healthcare
Optimizely One for Healthcare is a market-leading digital experience platform (DXP) ideal for healthcare teams managing multiple sites, brands, or service lines. Designed to manage the full content lifecycle, it empowers your team to create, personalize, and optimize patient-first digital experiences at scale.
Streamline enterprise-scale content creation with intelligent workflows
Optimizely One simplifies every step of content management across health systems managing multiple sites, brands, or service lines, providing an integrated platform that supports complex digital environments.
Features include:
- Robust, market-leading content management system designed for enterprise volume and velocity
- Integrated content marketing platform
- User-friendly editing and publishing tools for non-technical users
- Flexible content architecture supporting complex structures
- Centralized digital asset management for system-wide consistency
- Multi-site and multi-language support ideal for large, distributed organizations
- Powerful APIs supporting system integrations to fit into enterprise ecosystems
Smarter personalization & optimization for healthcare
Deliver more relevant, engaging digital experiences by personalizing content based on patient behavior, location, or audience segment — capabilities well-suited for health systems that serve diverse markets and service-line needs.
Optimization capabilities include:
- Rules-based personalization
- Geographic and audience-based targeting
- A/B and multivariate testing for continuous improvement
- Built-in reporting and analytics to measure performance at scale
- Real-time web experimentation tools supporting ongoing optimization
Future-proof your digital strategy with AI & flexibility
Optimizely One keeps your digital presence ahead of the curve with AI-powered insights and a hybrid headless CMS architecture helping large health systems adapt as digital expectations and technology needs evolve.
Future-ready tools include:
- Hybrid headless CMS for total frontend flexibility
- AI-generated content insights to support content teams
- Embedded AI tools across the content lifecycle
- Scalable infrastructure for long-term growth
Benefits of Geonetric
Get the best of both worlds: the advanced capabilities of a leading digital experience platform (DXP) and the healthcare-specific expertise of a top digital healthcare marketing agency. Together, Geonetric and Optimizely deliver powerful, scalable digital experiences tailored to the unique needs of healthcare organizations.
Enterprise Expertise
Large health systems choose Geonetric because we pair a leading enterprise DXP with 25+ years of unmatched healthcare expertise across governance, multi-site strategy, enterprise content operations, and system-level digital transformation.
Strategy that evolves with you
Your healthcare organization is growing and so are your digital needs. Our team proactively adapts Optimizely’s features and functionality to align with your evolving marketing strategy, technology stack, and patient expectations.
Faster launch, smarter implementation
As a Platinum Optimizely Partner and deep platform knowledge, we get you up and running quickly. From implementation to customization, we reduce friction and save your team time and resources.
A collaborative partnership
We don’t just manage your platform, we work side by side with your team. You’ll get regular updates, transparent recommendations, and a strategic partner that ensures you’re always maximizing the value of your DXP.
Your prescription for digital healthcare marketing knowledge
From staying on top of changes in SEO to learning the latest trends in mobile optimization, Geonetric delivers the information you need directly to your inbox.
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