Main Site vs. Microsite

As a healthcare marketer, you’ve probably faced the question of whether your main site or a microsite is the best way to highlight a specific part of your organization. This is especially true for organizations that are making the move to a system, or are merging or acquiring new hospitals or medical groups. In some cases, marketing teams worked hard to bring disjointed sites under a system umbrella but you still have certain service lines or departments asking to keep their business separate or move their business from the main site to a separate microsite.

This white paper can help you answer their questions and learn:

• When microsites are the answer
• What are the hidden risks of microsites
• Why user research can help you decide
• How to keep stakeholders happy regardless of which approach you take