Your website’s most important audience isn’t your internal team — it’s your patients, visitors, and future employees. If they can’t find what they need quickly and easily, they won’t stick around. And that means missed opportunities for connection, conversion, and care.
A strong healthcare UX strategy helps you understand what users are really looking for. With tools like persona research, patient journey mapping, and user testing, we take the guesswork out and bring clarity to your digital experience.
The result? A website that builds trust, strengthens brand loyalty, sets you apart from competitors, and delivers measurable ROI.
28%
increase in new users after kicking off their website redesign with a UX assessment.
51%
increase in clicks on the main navigation after undertaking a user-focused redesign and persona creation.
Putting users first
Your website should work for the people who use it most: patients, visitors, and job seekers. Our UX strategy focuses on key user paths and personas to create a patient-centered, data-informed guide that helps every visitor find what they need, no matter their goal.
User research
User research is the heartbeat of great UX. It gives us real-world insight into how people actually interact with your site beyond what analytics alone can show.
What you’ll get:
- Clear goals and objectives
We kick things off with a UX audit and planning session that helps you define your goals and get stakeholder buy-in. - Target audience clarity
Who are your users? What do they need? What actions should they take? We answer these questions to shape a strategy that works. - In-depth testing
We use tools like tree testing, card sorting, and direct user feedback to understand how visitors think and move through your site.
Prototyping & wireframing
We map out the journey users will take from landing on your homepage to booking an appointment. Every step is designed to be intuitive, efficient, and aligned with your goals.
What you’ll get:
- Smart labeling
Words matter. Choosing the right menu labels can boost task completion by up to 300%. - Taxonomy & metadata
Organizing content might not be glamorous, but it’s essential. It’s the foundation of features like our SmartPanels, which dynamically places related content. - Information architecture
We assess how your content is structured and identify key areas for redesign to improve clarity and usability.
Launch & optimization
Once the planning and research are done, it’s time to bring your new UX to life.
What you’ll get:
- Expert web development
Since 1999, Geonetric has been building beautiful, user-friendly websites that blend your brand with smart strategy and seamless tech. - Accessibility for all
We make sure your site works for everyone by testing for screen readers, color contrast, and HTML standards to meet accessibility guidelines. - Ongoing optimization
Our iterative design process means your site keeps evolving. We use analytics to guide updates and keep your UX aligned with user needs.
Why partner with Geonetric?
We’ve helped healthcare organizations of all sizes identify what matters the most to the patients and communities they serve, and create an outstanding digital experience around those expectations.
25+ years of healthcare experience
We’re a healthcare-focused agency, which means we have a deep understanding of the patient journey and pain points, and will use it to help you hit the ground running on your healthcare user experience initiatives.
Trusted UX process
Our healthcare user experience framework is designed to give you the actionable steps you need to build a successful strategy for your website content, design, conversion rate improvement tactics, and more.
Expert in-house team
When you partner with Geonetric, our team becomes your team. You’ll get to work with our experienced healthcare user experience strategists, web developers, designers, and content marketing efforts to enhance your digital experiences.
Guided by data
Equipped with tools to track users’ behavior, satisfaction, and other metrics, we empower your team to make informed decisions and ensure your organization is headed in the right direction on its healthcare user experience journey.
Your prescription for digital healthcare marketing knowledge
From insights that strengthen your marketing strategy to the latest HIPAA news and how it impacts your organization, Geonetric delivers the information you need right to your inbox.
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