Search engine optimization is no longer your only option to help healthcare consumers find your organization online.
Success today requires holistic strategies that go beyond SEO, meet consumers’ expectations for exceptional digital experiences, and can shift along with innovations in artificial intelligence.
Our integrated search strategy is a comprehensive framework that boosts your organization’s findability across SEO, search ads, and generative AI, making you a digital leader in your local healthcare market.
With an integrated search strategy, you get a seamless, compliance-minded solution that brings together several search-related tactics into one single, coordinated solution.
702%
increase in cancer care pageviews
175%
increase in organic pageview
One strategy, decades of experience
Geonetric’s integrated search strategies include proven tactics that ensure your organization is discoverable everywhere that healthcare consumers search.
Generative AI Optimization
Also known as AI Search, Answer Engine Optimization (AEO), or Generative Experience Optimization (GEO), Generative AI Optimization prepares your content for emerging search experiences. As more healthcare consumers turn to tools like ChatGPT for answers instead of clicking through links, your brand needs to be part of the response – accurate, visible, and trusted.
What can you expect from us?
- Increased Visibility in AI-Generated Results
Help your services, providers, and locations appear in AI-generated answers across platforms. - Stronger Authority & Patient Trust
Position your organization as a reliable, go-to source in the growing world of generative search. - Future-Proof Digital Performance
Adapt your strategy for how patients search today—and stay ready for what’s next.
Technical SEO
Commonly referred to as simply SEO, findability, or even discoverability, Technical SEO is the backbone of a strong digital presence. For healthcare organizations, it ensures your services, locations, and content are easily found by patients when and where they’re searching – while also safeguarding against common visibility and indexing issues.
What can you expect from us?
- Increased Visibility for Local Services & Specialties
Make it easier for patients to find nearby locations and relevant care lines through improved search presence. - Higher Search Relevance & Patient Conversions
Align your digital content with real patient search behavior to drive qualified traffic and grow service line volume. - Strong Technical Foundations for Long-Term Performance
Ensure your site is fully crawlable, indexable, and optimized for evolving search engine algorithms.
Paid Search
Commonly called PPC or search advertising, paid search delivers immediate visibility for high-intent healthcare consumers – especially when organic SEO is still ramping up. It’s a powerful way to reach people actively looking for care, right when they’re ready to act.
What can you expect from us?
- Stronger Performance in Local Markets
Target high-intent searchers in your area and connect them with nearby providers, services, and locations. - Higher Engagement & Conversions
Drive clicks and calls with targeted ads, location extensions, and optimized landing pages. - Ready for What’s Next in Search
Easily adapt your paid strategy for emerging platforms, including generative AI-driven ad formats.
Content Optimization
Also referred to as content marketing, Content Optimization supports SEO, boosts PPC quality scores, and feeds AI training data. It drives patient engagement and healthcare education by delivering relevant, valuable content that connects with your audience.
What can you expect from us?
- Patient-Focused, High-Value Content
Create content that resonates with local audiences and supports your care goals. - Aligned with Trends & Needs
Stay timely by incorporating seasonal topics and public health priorities. - Optimized for Engagement & AI
Structure content for better user experience and improved visibility in AI-driven search.
Listings Management
Also called business listings management or maps listings, listings management powers Google Maps, voice search, and mobile discovery. It’s often the first way healthcare consumers find and connect with your organization.
What can you expect from us?
- Accurate, Trustworthy Listings
Maintain consistent Name, Address, and Phone (NAP) info across all platforms to build credibility. - Optimized & Enriched Profiles
Clean up duplicates and add key details to make your listings stand out. - Centralized Control & Ongoing Monitoring
Manage and update your listings across multiple platforms with regular error detection and performance reporting.
Reporting & Monitoring
Our robust reporting and monitoring will keep your strategy on track through clear communication and real-time insights. Dedicated strategists provide transparency, align goals, and deliver valuable market feedback.
What can you expect from us?
- Timely Strategy Adjustments
Stay agile with data-driven insights that help you adapt quickly. - Deep Behavioral & Technical Insights
Understand what’s working and where to improve for better results. - Flexible Reporting & Status Calls
Choose from quick updates to in-depth multi-stakeholder meetings tailored to your needs.
Why partner with Geonetric?
No matter what goals your organization has, an integrated search strategy can help you get there — and the Geonetric team can lead the way.
Healthcare expertise
We’re a healthcare-focused agency, which means we have a deep understanding of the nuances of healthcare search marketing and targeting unique groups of patients.
A true partnership
Our team provides search strategy updates and clearly breaks down our strategies so that every member of your team can play an active role in the process.
Ready when you are
There’s no learning curve when you partner with Geonetric. Our knowledge of the latest in search technology and healthcare marketing enables us to deliver immediate value, saving you time and money.
Ongoing strategy
Monitoring your results and continuously optimizing your efforts allows us to give you the tools you need to make informed decisions, expand your visibility, and drive tangible results.
Your prescription for digital healthcare marketing knowledge
From insights that strengthen your marketing strategy to the latest HIPAA news and how it impacts your organization, Geonetric delivers the information you need right to your inbox.
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