Patients expect personalized digital experiences. If your site doesn’t deliver, they’ll choose one that does. Personalization helps meet expectations, build trust, and drive appointments.
Optimization takes it further by testing what works, so every message, image, and call-to-action supports real results. No guesswork, just better engagement and stronger ROI.
Why Personalization Matters
68%
of participants in our most recent consumer survey agreed that it’s frustrating when healthcare websites recommend actions that aren’t relevant to their needs.*
79%
of respondents said they believe healthcare websites should personalize their experiences.*
71%
of brands that excel at personalization are more likely to report improved customer loyalty.**
*Geonetric’s 2022 customer survey. **2024 Deloitte Digital report.
The power of personalization
Personalization moves your strategy forward by building trust and exceeding expectations. It’s about showing the right message at the right time and then optimizing through small, focused tests. This helps you improve satisfaction and reach your goals faster, without guesswork.
Strategic workshop
Your journey starts with a collaborative workshop designed to align teams and define your strategy.
- Meet our team and kick off the partnership
- Map the patient journey to identify goals, audiences, pages, and triggers
Campaign testing
We turn strategy into action by building and testing personalized experiences.
- Configure the personalization platform with your strategic insights
- Run optimization tests to ensure triggers are working and campaigns improve over time
Launching & monitoring
Once campaigns go live, we stay hands-on to keep performance strong.
- Monitor campaigns and tests throughout every stage
- Make timely enhancements when opportunities arise
Reporting & iteration
We keep you informed and empowered with clear, actionable insights.
- Receive regular reports on progress and performance
- Get recommendations aligned with your evolving business priorities
- Communicate strategies confidently with internal stakeholders
Why partner with Geonetric?
Personalization and optimization may be new concepts for your organization, but you don’t have to go it alone — our team stays on the cutting edge of marketing technology to help your personalized experiences shine.
Purpose-built for healthcare marketers
The healthcare space is unique. That’s why we provide fully-managed personalization strategies and solutions tailored to your organization, market, and patients, all designed by our team of healthcare marketing and HIPAA experts.
Ready for the future
Personalization is a relatively recent marketing tactic that’s always evolving. Your organization will receive robust reporting through regular check-ins, dashboards, and insights from our team on the latest in personalization and optimization strategies.
Our team is your team
When you work with us on personalization and optimization, our team becomes an extension of your team. You’ll get a full range of internal support across our content, design, digital marketing, and IT departments.
A personalized partnership
Our dedication to ongoing strategy means our team will always provide recommendations to match your organization’s evolving challenges and goals.
Your prescription for digital healthcare marketing knowledge
From insights that strengthen your marketing strategy to the latest HIPAA news and how it impacts your organization, Geonetric delivers the information you need right to your inbox.
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