Published on July 08, 2010
Geonetric News Release
Geonetric's Webinars Help Hospitals Improve Marketing Results
Three-part webinar series showcases the Web as a strategic tool for reaching consumers
Cedar Rapids, IA - July 8, 2010 - Geonetric, an online solutions provider for the healthcare industry, announces its upcoming webinars designed to reinforce how the Web can advance a hospital's marketing initiatives. The three-part series highlights how the Web can help organizations gain support for major programs, reach consumers anytime, anywhere and personalize communications to improve results.
"It's easy to remember to use the Web in isolated marketing campaigns," says Ben Dillon, vice president and eHealth evangelist, Geonetric. "But the fact is, the Web adds value to a hospital's entire communications effort, especially when it's used as an integrated and strategic tool. Our clients have been using the Web as part of their major campaigns and are seeing impressive results - this series allows us to showcase those stories."
Geonetric's educational webinars are complimentary, live dial-in sessions that focus on providing information on timely topics and industry best practices. Join Geonetric for these upcoming webinars:
July 22, 2010 - 2:00 p.m. CT
Use the Web to Build Community Support
A hospital is an important member of the community it serves. So when hospitals embark on major programs, like building a new facility or tackling a certificate of need initiative, they need to keep their community up to date. The Web can help.
Join Geonetric to learn how hospitals are using websites, social media, and other online tools to educate their communities and gain support. We'll provide examples of how hospitals have successfully used the Web to launch new building campaigns and move forward with a certificate of need program.
August 19, 2010 - 2:00 p.m. CT
Connect with Patients on the Go
You see it everywhere, everyday - people using their mobile phones to check email, get directions, shop, and access healthcare information. With the growing sophistication and popularity of mobile phones, it's time to ensure your website effectively represents your hospital on the smallest screens.
From understanding this growing market to developing optimized content, this webinar will cover everything you need to know to develop a winning mobile strategy. We'll discuss what information users seek and how to create easy access to high-demand content. We'll also showcase numerous hospitals that successfully took their sites mobile.
September 23, 2010 - 2:00 p.m. CT
Achieve Impressive Results with Email
Hospitals use many forms of email marketing to reach health consumers. And their approaches vary - some personalize their message to targeted groups while others broadcast the same message to everyone. Some send emails once per month while others send them once per week. Some integrate email into their marketing mix while others simply use it as a quick, cost-effective tactic for communicating with consumers.
Join Geonetric to discover the most effective ways to utilize email marketing. We'll discuss the benefits of using a targeted versus non-targeted approach to reaching health consumers. And we'll showcase how the frequency, content and platform you use can affect your results.
More information is available at www.geonetric.com/webinars.
