Published on April 08, 2010
Geonetric News Release
Geonetric's webinars Help Hospitals Welcome Visitors Online
Free webinar series addresses why health consumers visit hospital websites and how to engage them once they've arrived.
Cedar Rapids, IA - April 8, 2010 - Health consumers visit a hospital website for a variety of reasons...many want to learn about services lines, complete a transaction, or review physician information. Geonetric's upcoming three-part webinar series will address these main drivers and showcase ways to make services lines, physician marketing and online functionality more engaging.
"More and more healthcare executives view their websites as a doorway into their organization," says Ben Dillon, Vice President and eHealth Evangelist at Geonetric. "And just like a real entryway, once you get visitors though the door you need to engage them. We developed this webinar series to help attendees promote their services and differentiate their organization, use their online physician information to gain referrals and patients, and implement functionality that engages visitors in new ways."
Geonetric's educational webinars are complimentary, live dial-in sessions that focus on providing information on timely topics and industry best practices. Join Geonetric for these upcoming webinars:
April 22, 2010 - 2:00 p.m. CT
Get Your Service Lines On Board and Online
Website visitors are often looking for specific information when they visit your site. What does your birth center look like? What kind of cancer-fighting technology do you have? What makes your heart center better than the one across town? If your hospital isn't telling your service line stories in a compelling way, you're ignoring an effective marketing strategy.
You and your key service line managers are invited to join Geonetric as we discuss techniques for promoting your services online. We'll highlight how patients find service line information and outline the types of services you should promote online. We'll cover marketing techniques, including how to write effective calls to action and deliver compelling messages. We'll share examples of how different service lines are using the Web to increase awareness, engage audiences and uncover impressive return on investment. This is one webinar you - and your service line managers - won't want to miss!
May 19, 2010 - 2:00 p.m. CT
Use Your Site to Support Your Doctors
Physicians play a key role in driving patients to your hospital. Health consumers often select a hospital based on a physician recommendation or the doctors they employ. There's no doubt when it comes to hospital websites, doctors are key stakeholders. There are many ways you can leverage your website to promote your facility to doctors, increase referrals and even help your doctors promote themselves.
Join Geonetric to learn how to support your doctors online. We'll highlight the latest in physician directories, showcase doctor-focused microsites, provide examples of successful search engine marketing campaigns aimed at promoting doctors, and discuss referral strategies.
June 17, 2010 - 2:00 p.m. CT
Add Functionality that Delivers
What do you do once you get visitors to come to your hospital's website? Impressive images and compelling copy is a start, but to really capture their interest you need to implement engaging functionality and use it strategically.
Join Geonetric to learn how to build relationships with Web visitors and turn them into patients. We'll examine popular hospital website functionality - such as calendar and events, appointment scheduling and online bill pay- and explore how to make these features even more valuable to users. And we'll share best practices and showcase a few success stories along the way.
More information is available at www.geonetric.com/webinars.
