“Geonetric helped us create a vision of what we wanted our website to be. [Their recommendations] became our guide to keep us focused on the messaging we wanted our new website to display.”
Dr. Robin Harris, DNP Program Director
MU Sinclair School of Nursing
Content strategy and design sell the benefits of MU Sinclair School of Nursing to prospective students.
Develop User-focused Design and Navigation
With user experience a top priority, the School of Nursing relied on best practices and recommendations from Geonetric to design their site and restructure their navigation. The site design leverages its affiliation with both MU Health and the University of Missouri, but still gives the school a unique place to tell its story. The main navigation focuses on the school’s goals and primary audience – students – while the secondary navigation speaks to the donor and alumni audience.
Involve Multiple Stakeholders in Content Review
A site redesign is a perfect time to give content a thorough review. To help the Sinclair School of Nursing create a plan to review the content and collaborate with multiple stakeholders, the Geonetric team compiled a comprehensive content matrix that acted as a guide throughout the content phase of the project. And after the reviews, our team migrated every page, news story, and faculty profile that made the cut to the new site.
Integrate Tools & Plugins
The Sinclair School of Nursing team had a wish list that included an easy-to-use online calendar, a fresh approach to promoting news, and an effective way to control search engine priorities. Our team was able to deliver on the client’s wish list by adding plugins like Yoast SEO and an EventON calendar widget.
Show off School Pride with Design Elements
As a U.S. News & World Report top-performing nursing school, the Sinclair School of Nursing team wanted to prominently call out “pride points” so visitors quickly see what makes this school stand out from the rest. We integrated a flip-card widget to highlight specific school accomplishments on the home page, such as pass rates and placement rates. Their mascot Truman the Tiger also makes an appearance.
Trust Hosting to the Experts
Although it wasn’t in the original plan, the Sinclair School of Nursing team was so impressed with Geonetric’s attentiveness and attention to detail they decided to host with us, too. And they’re learning what our clients have already learned: with a 99.95% uptime, redundant data centers, and devoted I.T. engineers, you can leave the technology to us and focus your time on attracting site visitors.
Nursing School Engages its Audiences with a Microsite