Tips to Improve Underperforming Provider Directories
September 29, 2021
1:00 PM CDT
Provider profiles are some of the most visited pages on hospital websites. Is your provider directory making the right impression?
Provider directories are a main source of overall page traffic, accounting for 20% of inbound traffic and 25% of overall page views. If your Find-a-doctor functionality isn’t easy to search, engaging and focused on conversions, you are missing a big opportunity. Join us to learn if your directory is underperforming and how to make changes that will ensure this critical functionality is improving patient acquisition.
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Attend this webinar and learn:
Current trends around how potential patients use provider directories to make decisions
Key patient access touchpoints and how they fit into the consumer journey
Top features and functionality you need in a provider directory to engage and convert site visitors
Tips for managing and simplifying physician data to boost search rankings
Vice President, Marketing and Business Development
David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.