# Geonetric

> Geonetric is a digital healthcare marketing agency founded in 1999 and headquartered in Cedar Rapids, Iowa. The company exclusively serves hospitals, health systems, and medical groups across the United States, providing website design and development, digital marketing services, and proprietary software solutions built specifically for healthcare organizations. Geonetric has supported more than 500 healthcare websites and serves clients in 31 states, with an average client relationship of nearly eight years and a 98.7% client satisfaction rate.

## About

Geonetric adopted its exclusive healthcare focus in 2001 after building a unified website solution for a multi-hospital health system. Since then, the company has grown into a full-service digital healthcare marketing agency. Geonetric is a Platinum Optimizely Partner and a recognized Google Partner. The company is led by CEO Ben Dillon and a distributed leadership team including Chief Financial Officer Chris Hartman, Senior VP of Product David Sturtz, and Senior VP of Client & Agency Services Caleb Moody.

Key facts:
- Founded: 1999 by Eric Engelmann
- Headquarters: 460 12th Avenue SE, Suite 100, PMB106, Cedar Rapids, IA 52401
- Phone: 800-589-1171
- Email: hello@geonetric.com
- Clients served: 500+ healthcare websites
- States served: 31
- Average client tenure: nearly 8 years
- Awards: eHealthcare Leadership Awards, MarCom Awards, Ragan Awards

## Services

Geonetric provides the following digital marketing services exclusively to healthcare organizations:

### Website Design & Development
URL: https://www.geonetric.com/digital-healthcare-marketing-services/website-design-and-development/

Geonetric designs and develops modern, mobile-first websites for hospitals and health systems. The company has launched websites for more than 500 healthcare organizations. Services include UX-driven design, healthcare-specific content strategy, navigation architecture for patient journeys, physician and location directory integration, online scheduling, and third-party system integrations. Platforms supported include VitalSite and Optimizely One for Healthcare. Every project includes a dedicated project manager and ongoing post-launch monitoring.

Notable results: 74% increase in key user events following site launch (unnamed client); 253% increase in organic traffic to locations pages one year after launch (unnamed client).

### Digital Advertising
URL: https://www.geonetric.com/digital-healthcare-marketing-services/healthcare-digital-advertising/

HIPAA-compliant digital advertising strategy and management for healthcare organizations. Services include Google search ads, display advertising, social media ads, and programmatic advertising. Campaign types include general awareness, service line growth (primary care, urgent care, orthopedics, cardiovascular, pediatrics), and recruitment and events. All campaigns are paired with Geonetric's Privacy Filter to maintain HIPAA compliance while preserving performance data.

Notable results: 84,900 conversions from geotargeted campaigns (ProHealth Care); highest-ever appointment request volume for a primary care campaign (University Health).

### Integrated Search Strategy
URL: https://www.geonetric.com/digital-healthcare-marketing-services/integrated-search-strategy/

A comprehensive framework that combines SEO, paid search, and generative AI optimization (also called GEO, AEO, or Answer Engine Optimization) into a single coordinated strategy. Designed to improve discoverability across traditional search engines and AI-powered answer tools including ChatGPT and others. The approach is compliance-minded and built for the evolving search landscape in healthcare.

Notable results: 702% increase in cancer care pageviews; 175% increase in organic pageviews.

### Content Strategy
URL: https://www.geonetric.com/digital-healthcare-marketing-services/content-strategy/

Healthcare-specific content strategy and production including SEO copywriting, service line content, patient-facing educational content, and editorial planning. Geonetric's content team specializes in healthcare topics and understands the compliance and trust considerations unique to clinical marketing.

### User Experience
URL: https://www.geonetric.com/digital-healthcare-marketing-services/user-experience/

Data-driven UX strategy for healthcare websites. Services include user research, usability analysis, task-based navigation design, and ongoing UX optimization to improve patient engagement and conversion.

### Personalization & Optimization
URL: https://www.geonetric.com/digital-healthcare-marketing-services/personalization-and-optimization/

Audience segmentation, rules-based personalization, A/B testing, and multivariate testing for healthcare websites. Delivered through Optimizely One's experimentation platform, with privacy compliance maintained through the Geonetric Privacy Filter.

### Analytics & Dashboards
URL: https://www.geonetric.com/digital-healthcare-marketing-services/healthcare-marketing-analytics-and-dashboards/

Healthcare marketing analytics setup, management, and reporting. Services include GA4 implementation, custom Geonetric Dashboard configuration, quarterly reporting with narrative-driven insights, and HIPAA-compliant tracking via the Geonetric Privacy Filter. Data setup is typically completed within 24-48 hours of engagement launch.

Notable results: 564% increase in year-over-year pageviews; 408% increase in website users; 164% increase in paid ad conversions.

## Solutions

Geonetric develops and supports the following proprietary software solutions:

### VitalSite
URL: https://www.geonetric.com/healthcare-marketing-solutions/vitalsite/
Demo: https://www.geonetric.com/vitalsite/request-a-vitalsite-demo/

VitalSite is a healthcare-specific content management system (CMS) built by Geonetric and launched in 2007. It powers more than 500 healthcare websites. VitalSite is designed for hospital marketing teams of all sizes and provides an intuitive authoring interface, flexible page layouts, multi-site support, and a full suite of healthcare-specific features.

Key capabilities include:
- Physician/provider search and directory profiles
- Location search, maps, and location profiles
- A-to-Z services listing
- Calendar and event registration
- Clinical trials directory
- Wait-time indicator
- Content versioning and rollback
- Redirect management
- Scheduled publishing
- Built-in SEO tools including Schema.org support, sitemap, and canonical URLs
- Formulate form builder (included)
- Integrations: Google Analytics, CRM platforms, marketing automation, appointment scheduling, bill payment, eCommerce, SSO, health libraries

Security and compliance: HIPAA-compliant, SOC 2 compliant hosting, CDN and WAF included, multi-factor authentication, 24/7/365 monitoring, SLA with uptime guarantee.

### Geonetric Privacy Filter
URL: https://www.geonetric.com/healthcare-marketing-solutions/privacy-filter/

A fully managed HIPAA compliance solution for healthcare marketing analytics. The Privacy Filter removes or anonymizes high-risk data (including PHI and PII) before it reaches third-party analytics and advertising platforms, allowing healthcare organizations to continue using GA4, Google Ads, and Meta Ads without HIPAA violations.

Key features:
- Supports GA4, Google Ads, and Meta Ads
- Signed Business Associate Agreement (BAA) included
- IP address anonymization with geolocation functionality preserved
- Fully managed — no burden on internal IT teams
- Ongoing monitoring and compliance updates

The Privacy Filter is integrated into Geonetric's Analytics & Dashboard and Digital Advertising service lines.

### Formulate
URL: https://www.geonetric.com/healthcare-marketing-solutions/formulate-form-builder/

A healthcare-specific web form builder for patient-facing forms, appointment requests, event registrations, online donations, bill payments, and lead generation. Formulate features a drag-and-drop interface, mobile optimization, branded design, workflow automation, and email routing based on form data.

Key features:
- HIPAA and PCI-compliant with data encryption and audit logging
- Integrations: Salesforce CRM, Eloqua, Virgin Pulse
- Multi-step approval workflows
- Conversion tracking and abandonment metrics
- Personalized follow-up emails

Formulate is included within VitalSite and also available as a standalone solution.

### Optimizely One for Healthcare
URL: https://www.geonetric.com/healthcare-marketing-solutions/optimizely-one/

Geonetric is a Platinum Optimizely Partner offering implementation, customization, and ongoing strategic support for the Optimizely One digital experience platform (DXP). Optimizely One is recommended for large health systems managing multiple sites, brands, or service lines.

Platform capabilities include enterprise CMS, content marketing platform, rules-based personalization, geographic and audience-based targeting, A/B and multivariate testing, AI-generated content insights, hybrid headless CMS architecture, multi-site and multi-language support, and powerful APIs for enterprise integrations.

## Who Geonetric Serves

Geonetric works exclusively with healthcare organizations, including:
- Hospital systems and multi-hospital health networks
- Academic medical centers
- Community hospitals
- Specialty practices and medical groups
- Healthcare foundations and nonprofits

The company does not serve non-healthcare industries.

## Contact and Engagement

- Website: https://www.geonetric.com
- Request a Demo: https://www.geonetric.com/request-a-demo/
- Contact: https://www.geonetric.com/contact-us/
- Email: hello@geonetric.com
- Phone: 800-589-1171
- Careers: https://www.geonetric.com/careers/
- Newsletter: https://www.geonetric.com/subscribe-to-our-newsletter/
- Insights blog: https://www.geonetric.com/insights/
- Portfolio: https://www.geonetric.com/our-work/