2017 DIGITAL MARKETING TRENDS IN HEALTHCARE
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ABOUT THIS EBOOK
The results of the digital marketing trends survey performed by Geonetric and eHealthcare Strategy & Trends are in. This guide will help you benchmark your organization and see where you currently stand, as well as reveal where you need to focus your time and resources for 2017.
PLAN LIKE A PRO
Healthcare marketers just like you told us their top digital priorities and biggest challenges for 2017. You’ll learn valuable insights on everything from what your competitors are planning to spend on digital to where you should be focusing your web development energy.
SEE HOW YOU COMPARE
From team size to budgets to digital tactics used, you’ll be able to see how your organization stacks up to industry averages. We’ve cut the data by different segments, allowing you to evaluate your organization’s efforts from numerous perspectives.
LEARN FROM LEADERS
These results go beyond benchmarks. We’ve uncovered insights into what makes some organizations’ digital marketing efforts more successful than others. Learn what tactics leaders are investing in and where they are seeing the best results.
“This survey is the most comprehensive picture of the state of digital marketing in the industry.”William Applegate, President, Applegate Consulting Services