2022 Consumer Health Survey

CRAFT YOUR ORGANIZATION’S DIGITAL FRONT DOOR STRATEGY

Download the results of our 2022 Consumer Health Survey

Discover consumer needs and meet them where they want you to be.

This research is part of an ongoing initiative to better understand the preferences and perceptions of health consumers relating to their use of technology throughout the healthcare journey. The report helps healthcare marketers like you get new insights and see where you need to invest to stay competitive.

Preferred Interaction Channels

Find out where the web, mobile apps and other tools are used in consumers’ healthcare journeys.

Personalizing the Healthcare Journey

Understand how consumers are researching health conditions and what information your organization needs to be delivering.

Top Factors When Seeking Care

Learn how patient loyalty has changed and what the most important factors are as patients make their healthcare choices.

“Patient-provider loyalty has eroded. Whether due to switching from one healthcare provider to another or increased splitting of care, 43% of consumers received care from a new provider or new health system in the past two years.”Ben Dillon, Chief Strategy Officer at Geonetric

ROI Tracking & Performance Consultation

Get custom recommendations for measuring, tracking, and improving ROI at your organization.

Get a free 30-minute consultation with Senior Digital Marketing Strategist, Lindsey Steinkamp. This is your chance to get expert guidance on your organization’s tracking and measurement challenges.

Sign Up!

A member of our team will contact you to set up a time for your consultation.

Benefits of an ROI Tracking & Performance Consultation

Get help identifying data sources and attributing them appropriately — creating a solid foundation for future marketing campaigns.

Security & Hosting

Secure files
Roles-based permissions
HIPAA compliance
PCI DSS compliance
Separate development, staging, and live environments
Highly scalable, redundant, load-balanced cloud hosting
SOC 2 compliance
24/7/365 uptime monitoring
SLA with 99.99% guarantee
Routine vulnerability scans

Built-in SEO

Search and findability panel
Heading tags
Image tags
Schema.org
Site map and robots.txt
Friendly URLs
Lightweight code
Canonical URLs

Request A VitalSite Demo

VitalSite – The Content Mangement System Trusted by Healthcare Marketers

VitalSite is a sophistiated, easy-to-use CMS built specifically for healthcare. From an intuitive administration interface your entire team will be comfortable using, to the latest features and functionality, VitalSite offers everything you need for both your public website and intranet.

Want to learn more about VitalSite? Sign up for a one-on-one demo and see it in action.

Request a VitalSite Demo

Get to Know VitalSite

VitalSite not only supports well-designed websites and intranets, it also makes it easy for healthcare marketers to create content and manage multiple sites. Check out this quick demo to see just how easy updating a page is in VitalSite.

VitalSite Features Critical to Hospital Websites

Content Management

Intuitive Page Authoring
Flexible page layouts
Reusable content panels
Dynamic SmartPanels
Powerful taxonomy
Compressive site search
Media library and file management
Mobile-ready site
Multi-site and microsites
Publishing approval workflow
Scheduled content publishing and removal
Content versioning and rollback
Redirect management

Healthcare-Specific Functionality

Find-a-doctor provider search and profiles
Location search, maps, and profiles
A-to-Z services listing
Calendar and event registration
Marketing dashboard
eCards and printed cheer cards for patients
Clinical trials directory and sign up
Baby photo gallery
News releases/press center
Content marketing and blogging
Searchable document library
Wait-time indicator

Formulate

Self-service form creation
Powerful workflow, email generation, and integrations
Standard export files and reporting
Data encryption and HIPAA-compliant audit logging
Appointment requests
Class and event registration
Online donations
Bill payment
Contact us
Lead generation

Integration

Google Analytics
CRM
Marketing automation
Credentialing
Call center
Appointment scheduling
Wait-list and same-day scheduling
Active Directory/LDAP
Bill payment
Fundraising
eCommerce
Health library
Pre-registration
Job listings

Security & Hosting

Secure files
Roles-based permissions
HIPAA compliance
PCI DSS compliance
Separate development, staging, and live environments
Highly scalable, redundant, load-balanced cloud hosting
SOC 2 compliance
24/7/365 uptime monitoring
SLA with 99.99% guarantee
Routine vulnerability scans

Built-In SEO

Search and findability panel
Heading tags
Image tags
Schema.org
Site map and robots.txt
Friendly URLs
Lightweight code
Canonical URLs

Top Healthcare Brands Love VitalSite

Learn why hospitals and health systems around the country trust the VitalSite CMS and marketing program to help them manage engaging, easy-to-navigate websites, support marketing campaigns, promote doctors and increase service line volume.

The Power Behind More Than 500 Healthcare Sites

Free User Experience (UX) Consult

Sign up for a 30-minute UX Consult

Our experts will review your website data, provide observations, and offer unique recommendations.

A Holiday Message from Geonetric

Sign Up for a User Experience (UX) Audit

Reevaluate every digital touchpoint with user experience in mind.

From overcoming challenges with internal processes and systems to finding the right strategy to create an exceptional experience, it’s common for healthcare marketers to need an outside, expert perspective to optimize digital user experience (UX) and accelerate growth. That’s where Geonetric and our insightful UX audits can help.

Deliver digital experiences that drive value.

Healthcare marketers turn to Geonetric and our more than 20 years of healthcare digital experience to help them move faster to:

Leverage website redesigns with UX in mind
Build the case for change
Optimize their current martech investments
Outpace competitors

We quickly assess and pinpoint the issues impacting the success of your site, compile in-depth findings and recommendations and build an action plan for short-term and long-term steps to reach your goals.

Request a Customized UX Audit

Our Approach to UX Audits

Put the User First

As we build a plan to meet your goals in alignment with organizational capabilities, we will learn directly from your consumers, so your plan is tailored to the digital experiences your consumers want and expect, while guiding them along paths that drive revenue and value for your organization.

Build the Case

Many healthcare leaders need help building the case internally for growth. Our team will work with stakeholders across the organizations to increase alignment and rally the organization around how to accelerate your digital experience strategy, outperform your competition and meet the needs of modern, retail-inspired consumers with UX.

Get an Action Plan

The UX Audit deliverable is a roadmap for your organization to follow to optimize UX. You’ll receive key recommendations based on value to the end-user and aligned with your overarching digital, marketing, and business goals. Your team will know how to optimize your website’s user paths for every stage of the patient journey.

About Geonetric

Geonetric is a digital experience agency with deep technical and creative expertise. We provide hospitals, health systems and medical groups with digital experience strategy, user experience consulting, website redesigns, and creative digital services optimized for the unique needs of the healthcare industry. We create compelling experiences on Sitecore, Drupal and other digital experience platforms. Learn more about UX audits.

Helping Healthcare Organizations Unlock the Potential of Sitecore

Unlock Your Potential With Sitecore

If you’re investing in Sitecore’s Digital Experience Platform to recreate your web presence and set your healthcare organization apart from the rest, you need the right digital experience agency partner. Geonetric has experience working with top healthcare brands to create memorable, meaningful digital experiences on Sitecore that enhance brands and support the patient journey.

Optimize Your Digital Experience

When you work with an industry leader like Geonetric to bring your Sitecore experience to life, you:

Get the user experience research and digital strategy you need to deliver more meaningful experiences
Have a team of experts on your side that has proven experience navigating Sitecore implementations, website redesigns, and Sitecore upgrades and migrations
Grow the value of your investment through user testing, UX and UI design, content strategy and content development that enables you to take advantage of powerful personalization features
Fulfill your digital front door goals

Gain access to our agency’s Sitecore and healthcare expertise. We understand the features critical to digital hospital experiences. We want to work with you to make the most of your Sitecore upgrade or platform and fully leverage your new site by putting the user experience at the forefront of every decision.

Learn more about our Sitecore services

Deliver more meaningful digital experiences

Digital Strategy

Become more consumer focused with a digital experience that’s driven by the user experience research and strategy, personalization strategy and your organization’s digital front door initiatives.

Sitecore UX Design

Create competitive differentiation for your brand with UX design for new builds or upgrades, Sitecore implementation, website redesign, upgrades and migration.

Continuous Improvement

Drive loyalty, produce results and accelerate your organization’s online success with user testing, user interface design and content strategy and development.

About Geonetric

More Sitecore Assets

Path to Personalization

Academic Medical Center Leverages Sitecore Upgrade to Launch Digital Presence that Improves User Experience

5 Tips for Using Sitecore to Personalize your Healthcare Website

Why Healthcare Organizations Choose Sitecore

HCIC 2021

Virtual VegasSign up for a chance to win a $300 Amazon.com Gift Card.

"Virtually" Connect with Geonetric!

While we’d love to see you in person at HCIC in Las Vegas this year, having the virtual show is a wonderful option! We didn’t want you to miss out on all the in-person fun, so this is your chance to get in our big drawing.

Betting From Home?

Taking advantage of HCIC virtual in December instead of heading to Vegas? Don't let that hurt your chances of winning or connecting with partners who can help you do more digital. While the virtual sessions will help you with patient-winning takeaways, Geonetric will help you win at digital – so reach out and grab an open slot with a member of our team.

Beyond Beginner's Luck

Geonetric knows there's no bluffing when it comes to helping top healthcare brands deliver digital with care. As a digital experience agency, we provide user experience consulting, web design, hosting, and digital services optimized for your unique needs. We have our own popular healthcare-specific content management system, VitalSite, and create compelling experiences on Sitecore and other platforms.

Double Down with Geonetric

Have a redesign in your future? A re-platform? Or just looking to learn some tips on content marketing, personalization strategies, or digital advertising? We’ve got you covered. Check yes on the form above, and let’s find a time that works for you to chat about your organization's digital efforts and goals. Our team of digital experts would love to help you win big by making them a reality.

SHSMD 2021

An Extra Winning Ticket, Just For You!Sign up for a chance to win a $300 Amazon.com Gift Card.

Stop by Booth 208 at the SHSMD Annual Conference

You’ve got your golden ticket and we’re so excited to see you in person in San Antonio this year. While the conference sessions will help you with patient-winning takeaways, Geonetric will help you win at digital – and we’ll help you win a little swag to bring home, too.

Master the Crane Game

Try your luck and win a stuffed animal or other Geonetric swag. Are you a crane game master? If you’ve got the skills, our crane game is full of prizes for you to take home. Not your skillset? Enter to win a $300 Amazon.com gift card (no games required). Enter above and in-person to double your chances.

Swing by our Session

Hear from Ben Dillion, our Chief Strategy Officer, and Erin Lavigna, Executive Director of Marketing and Brand Management at UC San Diego Health, about building the best digital marketing team. You’ll learn how UC San Diego Health partnered with Geonetric to create their dream team to achieve their goals.

Dish about Digital

There are more reasons to swing by our booth than showing off your skills and winning some swag! While you’re here, be sure to chat with us about your organization’s digital efforts and goals. Our team of digital experts would love to help you make them a reality!

Group of coworkers gathered around a laptop on a table

Maximize Your Sitecore Investment

Ensure your Sitecore investment pays off.Sign up to learn more.

Take Your Upgrade from Stuck to Stunning

There’s no question enterprise digital experience platforms like Sitecore offer impressive features – but for many health systems they are unattainable due to lack of an overarching digital strategy or a broken upgrade path. Geonetric’s deep expertise helps health systems advance digital strategy and build a foundation that lets Sitecore live up to its potential.

Sitecore Agency Partner

We help healthcare organizations deliver more meaningful digital experiences with Sitecore’s Digital Experience Platform through our proven user experience, design and strategic consulting. We’ll help you quickly identify inflection points in a upgrade process that require rethinking the overall strategy and setting you up for success.

UX-focused Strategy & Design

Invest in digital strategy at the level needed to effectively leverage a Sitecore CMS investment. Then, bring your brand to life with user experience-focused design. Geonetric helps make the most Sitecore upgrades or migrations.

Personalization Strategy

Get started with Sitecore’s personalization features or improve your current efforts with our expert content strategy guidance with a focus on persona development and patient journey maps. Together we can create a dynamic personalization strategy and robust content marketing hub.