Webinar

Behind the Scenes of Successful Healthcare Content Marketing

For many healthcare organizations, content marketing has become an essential part of digital strategy.

When done well, it can help you build brand awareness and loyalty ahead of critical healthcare decisions. Join us for this webinar and learn how to leverage the right strategies for your content marketing plan, from research to writing and promoting. You’ll walk away with ideas and strategies to create content your audience wants to engage with.

In this webinar you'll:

1

Gain insight into the keyword research process to uncover popular queries and topics.

2

Explore elements of effective healthcare blog articles.

3

Learn how to promote your articles to attract more traffic.

4

See examples of how healthcare organizations integrate content marketing into other digital marketing efforts.

Presenters

Anne Kapler

Principal Content Strategist & Writer

A former journalist, Anne’s passionate about clear, informative, well-organized content that resonates with readers. As a Principal Content Strategist & Writer at Geonetric, she helps healthcare systems align their digital content with business goals and user needs. She builds intuitive information architectures; crafts accessible, readable content; and develops content governance tools that help healthcare marketing teams bring order to their online efforts. Anne has worked with healthcare systems across the country, including Essentia Health, Cape Cod Healthcare, Cone Health, and UC San Diego Health. She holds a bachelor’s degree in journalism and mass communication from the University of Iowa.

Kelly Collins

Senior Digital Marketing Strategist

Kelly is the perfect combination of creative and detail-oriented. As a senior digital marketing strategist at Geonetric, she brings both of those skills to every project, helping healthcare organizations like UNC Health and EvergreenHealth use digital marketing to build brand awareness and gain market share. Well-versed in local SEO, display advertising, social media, and analytics, Kelly manages projects from start to finish, always with an eye for creating tailored strategies that align with each client’s goals. Prior to joining Geonetric, Kelly managed digital and traditional marketing for both nonprofits and small businesses, honing her skills for developing effective campaigns and spending ad dollars wisely. Kelly graduated from the University of St. Thomas with a degree in communication and journalism, with an emphasis in advertising and graphic design. She is certified in the Google webmaster suite.