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Published on March 13, 2014

Olmsted Medical Center's Website Goes Live 

Image of OMC's home pageNew responsive site differentiates Olmsted Medical Center with intuitive, user–friendly design and improved transactional features.

Cedar Rapids, IA — March 13, 2014 — Geonetric, an online solutions provider for the healthcare industry, today launched a new responsive website for Olmsted Medical Center (OMC), southeastern Minnesota’s community healthcare provider. The new website delivers on OMC’s brand promise of exceptional, personal care and showcases the organization’s strong connection to the community.

“As the healthcare sector evolves, patients increasingly are expecting online services that deliver user experiences similar to those already provided by the travel, banking, and hospitality industries,” said Jeremy Salucka, OMC’s communication and Web services coordinator. “Our new site offers a much more intuitive and interactive experience for anyone looking to apply for an OMC job, find a location, register for a class, or learn about an OMC clinician.”

A comprehensive events calendar, estimated wait–time indicators, and a host of other interactive health tools join existing transactional services like the MyOMC patient portal and online bill pay.

OMC’s new website is built on Geonetric's VitalSite® content management system (CMS) and uses responsive design, which means the website automatically rearranges content based on the screen size of the site user’s browsing device.

“Smartphone and tablet computing are rapidly replacing traditional desktop computers as people’s go–to devices,” says Sue Schuett, chief information officer at OMC. “And increased patient involvement with their medical records, providers, and treatments/services is the most common theme in recent healthcare legislation. Moving to the VitalSite® CMS and new design/layout gives OMC more tools to engage patients in their own healthcare.”

Geonetric and OMC also unveiled a new microsite for the OMC Regional Foundation, which also features a responsive, streamlined design.

About Olmsted Medical Center

Olmsted Medical Center (OMC), a not–for–profit organization, has been southeastern Minnesota's hometown healthcare provider since 1949. OMC's 160 clinicians and 1,000 healthcare professionals serve at 18 locations, including two outpatient multi–specialty clinics, a Level IV trauma hospital with 24–hour emergency room, two walk–in FastCare retail clinics in Rochester Shopko stores, a Skyway clinic in downtown Rochester's 318 Commons Building, and ten community branch clinics. OMC has more than 20 specialties and is best known for its convenient, quality personal primary care.

About Geonetric®

Geonetric helps healthcare organizations develop Web strategies that engage consumers. VitalSite®, Geonetric’s content management software, is the foundation of websites, portals and intranets for more than 500 hospitals, physician groups and clinics around the country. Geonetric also provides a comprehensive suite of online services — from Web strategy and design, to content development and responsive marketing campaigns, to online support and hosting — all designed to turn prospects into patients and deliver measurable results. Visit to learn more and follow us on Twitter @geonetric.

Media Contact: Heather Stanley, 319.221.1667