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Published on June 05, 2014

Cape Cod Healthcare and Geonetric Launch New Responsive Web Presence

Image of Cape Cod Healthcare's home page

New website improves the visitor experience with enhanced navigation, content and a new, responsive design. 

Cedar Rapids, IA — June 5, 2014 — Geonetric, an online solutions provider for the healthcare industry, recently developed a new, patient-centric website for Cape Cod Healthcare (CCHC). The new site offers enhanced functionality and showcases the level of care and full spectrum of services available at CCHC through new, custom content. In addition, the site features responsive design, which allows the organization to connect with its increasingly mobile-savvy audience.

“Cape Cod Healthcare is the health service provider of choice for Cape Cod residents. It’s imperative our organization has a Web presence that offers the same quality experience to site visitors that our patients experience at our facilities,” says Patrick Kane, senior vice president marketing, communications and business development at CCHC. “Geonetric was instrumental in helping us build a responsive site and develop content that effectively tells our story online.”

As part of the project, Geonetric’s content team provided content strategy and content development services for Cape Cod Healthcare. The team created a new information architecture, adding 21 service lines not previously visible to site visitors and developing content to address the top patient requests received by the system’s call team. In total, the content team developed 135 pages of original content for the CCHC site, including dozens of pages dedicated to promoting the level of expertise and advanced care available at CCHC.

CCHC’s new website is built on Geonetric’s VitalSite® content management system. Enhanced functionality includes provider, location, and service directories as well as calendar and events. The site also features clinical trials, cheer cards, a wait time indicator and an interactive map that caters to the growing mobile audience. In addition, CCHC also uses VitalSite’s quality reports, helping site visitors see first-hand the excellent care delivered by one of America’s Top 15 healthcare systems.

About Cape Cod Healthcare

Cape Cod Healthcare—one of America’s 2013 Top 15 health care systems—is the leading provider of healthcare services for residents and visitors of Cape Cod. With more than 450 physicians, 4,700 employees and 1,100 volunteers, Cape Cod Healthcare has two acute care hospitals, the Cape’s leading provider of homecare and hospice services (VNA), a skilled nursing and rehabilitation facility, an assisted living facility, the Cape’s only local laboratory service (C–Lab) and numerous health programs. Visit www.capecodhealth.org for more information.

About Geonetric®

Geonetric helps healthcare organizations develop Web strategies that engage consumers. VitalSite®, Geonetric’s content management software, is the foundation of websites, portals and intranets for more than 500 hospitals, physician groups and clinics around the country. Geonetric also provides a comprehensive suite of online services — from Web strategy and design, to content development and responsive marketing campaigns, to online support and hosting — all designed to turn prospects into patients and deliver measurable results. Visit www.geonetric.com to learn more and follow us on Twitter @geonetric.

Media Contact: Heather Stanley, 319.221.1667