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Published on August 30, 2013

Geonetric and Krames StayWell Announce Collaboration

Partnership enables hospitals to incorporate health content into their websites, providing a seamless experience for site visitors.

Cedar Rapids, IA — August 30, 2013 — Geonetric and Krames StayWell, LLC, leaders in online solutions for the healthcare industry, announce a partnership to help hospitals provide clinically reviewed and regularly updated content to their website visitors.

Geonetric and Krames StayWell will work together to integrate Krames StayWell’s innovative collection of engaging health and wellness multimedia content into Geonetric’s industry–leading VitalSite content management system. The result for clients will be a highly interactive content experience that drives consumer and patient engagement for their website visitors.

“We know a unified online experience is critical to users on hospital websites, so we’ve focused on integrating content from leading health libraries,” says Eric Engelmann, president and CEO of Geonetric. “Krames StayWell’s consumer content is recognized as some of the best in the industry. Offering their high–quality content through Geonetric’s VitalSite content management system will allow hospitals another option to provide health consumers with important information.”

Krames StayWell’s robust consumer health Web content offering includes thousands of articles on health conditions, tests and procedures, as well as a range of multimedia and interactive tools including videos and symptom checkers.

Leveraging Geonetric’s content management system VitalSite, hospitals will be able to tightly incorporate information from Krames StayWell into their websites using the same design, site search, and navigation. They can also take advantage of many of VitalSite’s features, including SmartPanel technology, to dynamically promote their providers, events and services alongside the health library content.

“Krames StayWell proudly partners with leading content management solutions companies,” says Trent Sterling, CEO at Krames StayWell. “Being fully integrated with Geonetric’s software delivers a powerful solution to our industry. Our collaboration will lead to even more hospitals and health systems empowering patients with engaging health content and patient education material on their website.”

About Krames StayWell

Krames StayWell LLC, is the largest provider of Customer Acquisition, Population Health Management, and Patient and Consumer Education solutions in the industry. Combining extensive technology and content assets with vast consumer insights and a strategic approach, Krames StayWell’s best–in–class health communication solutions integrate print, digital and mobile formats at multiple touch points to attract and retain consumers, improve health outcomes, and lower costs. Visit www.kramesstaywell.com for more information.

About Geonetric®

Geonetric helps healthcare organizations develop Web strategies that engage consumers. VitalSite®, Geonetric’s content management software, is the foundation of websites, portals and intranets for more than 500 hospitals, physician groups and clinics around the country. Geonetric also provides a comprehensive suite of online services — from Web strategy and design, to content development and responsive marketing campaigns, to online support and hosting — all designed to turn prospects into patients and deliver measurable results. Visit www.geonetric.com to learn more and follow us on Twitter @geonetric.

Media Contact: Heather Stanley, 319.221.1667