Upcoming Webinar Events

Educational

The Educational Webinars present industry trends, showcase best practices, and discuss timely topics important to hospital marketing and IT teams.

To join us for the Educational Webinars, simply sign up to gain access to the Geonetric resource library. If you already have an account with Geonetric, you can join the Webinar on the appropriate date and time by clicking on the link below.

Crisis Communications: How an Iowa Hospital Dealt with Historic Flooding
July 24, 2:00 pm CDT
As the flood waters rose and threatened access to Mercy Medical Center, the 362 bed system found itself facing a very real crisis. Using every channel available including their Web site, Mercy was able to effectively communicate with their patients, their patients’ families, the community, and the media about the state of operations, and eventually about their evacuation efforts. Join us for this timely Webinar as Melissa Erbes at Mercy recounts her personal and professional experiences as her organization dealt heroically with this disaster. She will discuss how the hospital prepared for and implemented their crisis communication plan, as well as share lessons learned.

Service Line Marketing: More than a link on your homepage
August 21, 2:00 pm CDT
A successful service line marketing plan should utilize your hospital's Web site as a tool to drive growth. But simply listing the links to cancer and heart on your homepage won't produce the results you're seeking. Join us as we discuss how to effectively use the Web to differentiate your service lines, promote your brand, and drive service line volume. We'll discuss the benefits the Web provides service line marketing and offer examples of effective online techniques.

Site Metrics: The top five numbers you should pay attention to
September 25, 2:00 pm CDT
Many hospitals and health systems obtain their Web site's monthly or quarterly site usage statistics, but aren't using them as effectively as they could. Simply comparing the number of site visits from month to month won't help you accurately measure your site's content and statistical performance. Join us as we share the top five analytics you should be watching to uncover insights into user behavior and trends, search engine ranking and site performance.

Solution Series

The Solution Series Webinars focus on providing answers for the challenges hospital marketing and IT staff face.

Register today to join us for the next Solution Series Webinar.

Policy and Procedures: Keep your Staff Current and Connected
July 10, 2:00pm CDT
Discover the latest in product development to help you effectively manage your organization's policy and procedures. In this Webinar, Geonetric will demonstrate their stand-alone policy and procedure manager that boasts a fully searchable policy repository and an integrated development workflow system. You'll see how easily you can control policy and procedure document distribution through a central administration system, where your staff can access the latest versions in a single location. We will also demonstrate the popular "Check-in/Check-out" feature that ensures policy changes made by your team are never overwritten or lost.