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A Letter to Web Managers Everywhere
Ben Dillon, MBA, Vice President and eHealth Evangelist, Geonetric
I'm one of those people who spend an admittedly unhealthy amount of time online. And like roughly half of all Web
users, I'm search-inclined. That's to say that more often than not, if what I'm looking for on your site doesn't jump out
at me, I go straight to the search.
Understand Your Users and Improve Your Site Search
Ben Dillon, MBA, Vice President and eHealth Evangelist, Geonetric
Search, in its various forms, plays a significant role in visitors' experiences with your site. Far too often search
engines/results are designed out of gut instinct rather than a true understanding of site visitors and how they use
hospital Web sites.
Controlling Your Message in an Economic Crisis
Linda Barnes, MBA, Vice President of Marketing and Communications, Geonetric
We typically think of a crisis in terms of natural disasters or tragedies that happen unexpectedly and we're in reaction
mode from the start. Negative news stemming from an economic-related event, though, is every bit as much of a crisis for
your organization. And unfortunately, there is no shortage of difficult news for organizations to publicize these days.
Whether hospitals are freezing budgets, cutting staff, reducing service line offerings, or closing clinics – the
economy is giving all of us ample "opportunity" to review, and perhaps implement, our crisis communications plan.
Cuts Happen
Ben Dillon, MBA, Vice President and eHealth Evangelist, Geonetric
The current down economy is hitting healthcare at a level not seen in decades, and as an industry, we are seeing budget and
staffing pullbacks in response. Your organization may be making sacrifices, or perhaps you're concerned that more bad news
is imminent.
Your Resources Determine Your Direction
Ben Dillon, MBA, Vice President and eHealth Evangelist, Geonetric
If you are considering taking a significant step forward with your online initiatives, one of the biggest challenges is simply to determine the best way to accomplish your goals. If you’ve always managed your online initiatives in-house, it may seem obvious that you should continue down the same path. But that may not be the most effective approach.
Selecting a Vendor: How to Get The Best Outcome
Linda Barnes, MBA, Vice President of Marketing and Communications, Geonetric
Shopping is an acquired skill. More than that, to be successful, it requires that the process applied to different purchasing decisions match with the decisions to be made. You do not buy a shirt in the same way you purchase a car. And you don’t select a vendor partner for your online initiatives in the same way you choose anti-virus software.
Five Reasons Why Social Media isn’t a Waste of Time
Eric Engelmann, President & CEO, Geonetric
I belong to a CEO roundtable that was on the receiving end of a "Why Social Media Matters" presentation by a 26-year
old social media guru. It was a tough sell, even though he already had at least one sympathetic ear: mine.
A Social Affair
Ben Dillon, MBA, Vice President and eHealth Evangelist, Geonetric
Social media has added new dimensions to the marketing and communications landscape. I'm excited to see many
healthcare organizations experimenting with these new tools. Unfortunately, most of these experiments fail to take full
advantage of social media, because they aren't using the feature that makes these platforms so effective – the social part.
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