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Multi-Channel Marketing Strengthens Your Marketing Efforts
Ben Dillon, MBA, Corporate Evangelist, Geonetric
From television and radio advertising campaigns to surveys that determine patient satisfaction, there has been a dramatic rise in the use of marketing in the healthcare industry. In recent years, perhaps no marketing medium has grown faster in healthcare than the Web. In most hospitals, the Web has run distinctly separate from the rest of the organization’s marketing efforts. Fortunately, the healthcare industry is beginning to recognize the many benefits of creating a branded online presence and the importance of tying Web sites and traditional marketing efforts together.
Microsites and the Zen of SEO
Ben Dillon, MBA, Corporate Evangelist, Geonetric
Marketers tend to use microsites because they are highly targeted and perceived to be search engine friendly. But, do microsites really aid in search engine optimization (SEO)? Using microsites can be a controversial move. There are equally vocal pundits who support and attack microsites and their relationship to SEO.
Are Microsites Right for Your Organization?
Ben Dillon, MBA, Corporate Evangelist, Geonetric
If you watched the Superbowl this year, you know that microsites are growing dramatically in popularity. At least half-a-dozen advertisers used microsites as a call to action from their advertisements (including my personal favorite – MyTalkingStain.com). Healthcare is jumping on the bandwagon and I’m being asked many questions from both clients and prospects about the philosophy behind this approach.
Prevent, Prepare and Practice: The Three Ps of IT Disaster Recovery Success
Josh Griffin, MCSE, IT Manager, Geonetric
From a flood to a security breach to a car accident that blows a transformer, IT disasters take many forms. The key to successfully recovering from a disaster is to develop and implement a plan. This article highlights the important steps to preparing for a disaster and shares best practices employed by Geonetric’s IT department.
Tips for Connecting with Seniors Online
Ben Dillon, MBA, Vice President and Corporate Evangelist, Geonetric
Many hospitals are not engaging seniors online as effectively as they could be. Perhaps some hospital marketers think seniors represent an insignificant percentage of their online audience while others may not know how to make their Web sites more accommodating to seniors. The fact is, a third of seniors are online and when they are online, 79 percent search for health information. That’s a significant number.
Preparing For the Silver Tsunami
Devendra Shrikhande, Senior Project Manager, Geonetric
The role of baby boomers continues to shift in the marketplace as they enter the seniors demographic and start creating opportunities. Institutions and industries are beginning to adjust their services, marketing messages and Web sites to appeal to this distinctive group. To effectively market to the senior audience online, it’s important for hospitals and health system marketers to understand their behaviors.
Web Governance: How to Create a Dream Team for your Web Site
Linda Barnes, MBA, Vice President of Business Development, Geonetric
So you’ve decided to bite the bullet and create a Web governance committee. Where do you start? How do you make sure the team works together successfully to improve your results rather than becoming a bottleneck that slows down your Web initiatives?
Ensure Adoption of Your Hospital’s Web Site: Create a Supportive Web Culture
Ben Dillon, MBA, Vice President and Corporate Evangelist, Geonetric
We often hear the cries of hospital Web site managers …“We had a great idea for a new feature for our Web site, but haven’t turned it on due to the pushback we received from….” If this sounds like a challenge you face in your own health system, chances are you need to develop a supportive Web culture.
Click Here if it Hurts
Stephen Andrews, Director of Network Marketing & Public Relations, St. Luke's Hospital & Health Network
Eighty percent of American Internet users, or up to 113 million people, have looked online for health and medical information for themselves or a family member or friend, says a 2006 study of online health searches by the Pew Research Center. Just to put it in perspective, that’s more people than the populations of 151 of the world’s 220-plus countries.
Expectations: Understand Who Sets Them and How to Meet (and Exceed) Them
Ben Dillon, MBA, Vice President and Corporate Evangelist, Geonetric
It’s natural. We spend so much time focused on our immediate competitors that they become our only basis for comparison. It is important to keep in mind that health consumers look beyond your competitors and even beyond the healthcare industry when forming their online expectations.
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