Visual Design

With Information Architecture complete and a strategic plan in motion, the design process begins.

Design is a balancing act between art and science. On the one hand, it must be attractive and visually engaging. The site must communicate the brand image of the organization and reinforce its positioning in the marketplace. On the other hand, the site must be functional, intuitive, and easy to navigate and fast to load.

Our designers are experienced at executing this challenge, offering an eye for visual flair and impact grounded with a hard usability experience and visual hierarchy practices:

Initial Homepage Designs
Your designer works with you and your Web team to develop an online look that carries important branding elements from your offline marketing efforts into a cohesive online design. Based on the research and meetings to date, the designers will create two homepage composite sketches for you to review followed by three rounds of revisions of one of the composite sketches to get to the look that is just right for your organization.
Interior Detail Designs
Interior detail designs are used to give form to the nebulous internal structure of the site, and provide a framework for further usability testing. Based on the final homepage design, an interior page design will be refined through two rounds of revisions.
Follow-up Usability Testing
Our usability team is directly involved in the development of the homepage and interior designs, constantly applying best practices carried through from the information architecture phase. In many cases, the usability testing is conducted with the designer before the designs are shown to you.

> Learn more about our Usability Testing Process