Search Engine Optimization

Drive qualified traffic to your hospital website.

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Health information is the single most searched topic on the web. And with the majority of traffic going to the top search results, where you rank translates directly into dollars through the door. Capturing and converting searchers gets harder every day, and most healthcare marketing teams lack the specialized resources and time to do it effectively. That’s why organizations just like yours depend on Geonetric to help them outrank the competition.

The healthcare industry’s top search optimizers.

User experience, page quality, loading speeds. What improves rankings today goes well beyond great content (although that’s still the foundation!). Combine that with the fact algorithms are constantly changing. Improving your SEO can easily be a full-time job. Our expert team of writers, designers, analysts, and strategists manage the optimization efforts for hospitals around the country, helping them promote locations, doctors, and service lines — and acquire more patients. Our experience optimizing in the healthcare industry will help you:

  • Understand your current SEO performance and identify opportunities for improvement through our popular SEO audits
  • Implement tactics that make search engines happy — from writing user-focused content to eliminating duplicate information
  • Provide and implement recommendations for landing pages that will improve on-page conversions
  • Compete for valuable search terms more effectively in your local search market through topic research and the development of a user-focused keyword portfolio
  • Understand how mobile-first indexing and AMP are changing the playing field and ensure you are optimized to connect with mobile search users
  • Analyze your backlinks and develop a link building strategy
  • Manage the technical aspects that impact SEO, from developing effective HTML meta descriptions and manually shaping schema, to sitemap submissions and 404 resolution
  • Improve your local search efforts by implementing effective business listing strategies
  • Set up and manage webmaster tools

Better optimization means conversions.

Increased positions on Google. Increased organic clicks. Increased click through rates. We’ve helped health systems from across the country improve SEO for their facilities, service lines, and physicians. Yet, our approach to SEO is as unique as your organization. Instead of focusing on a set list of tactics, we listen to your goals, learn about your competitive SEO landscape, and create the right mix of strategies to generate the best results for you.

SEO for Healthcare: 10 Ways to Reach Healthcare Consumers Through Search

Some aspects of SEO stay the same, such as great content that connects with site visitors. Other aspects, like new security enhancements or mobile advancements, always seem to be changing. It’s hard to know where to focus your limited time and resources.

Download this guide to get up to speed with the latest best-practices. You’ll learn about 10 key areas that influence your SEO and what tactics make the biggest impact.

Get Your Free Guide

Oct24
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SEO for Healthcare

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Sep7
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What Google’s Helpful Content Update Means for Your Website’s Content & Rankings

Does Google’s helpful content update impact you? Discover how traffic and conversions are affected by the biggest search update this year.
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Mar17
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What Healthcare Marketers Need to Know about Google Analytics 4

Google Analytics 4 is coming – are you ready? Find out what the impact will be for healthcare websites.
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Feb3
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How Topic Clusters Improve SEO & UX

Search engine algorithms now favor robust topic structures above other forms of content. Learn how content clusters can help you hit the mark with SEO and UX.
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Aug25
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5 Tips to Prepare Your Website for Core Web Vitals

Download this checklist and learn more about Google’s Core Web Vitals and how to prioritize page experience fixes for your site.
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Aug11
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No More Cookies in the Cookie Jar: Preparing for Google’s Third-Party Cookie Phase-Out

Google is delaying their phase-out of third-party cookies from mid-2022 until late 2023; here is how to best prepare during this extension.
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Aug4
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The Truth About Page Experience in 2021

New changes are coming out of Google in upcoming Core Web Vitals updates. Do you need to be concerned?
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Jul28
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What Healthcare Marketers Need to Know About Core Web Vitals

Learn how Google’s new search algorithm could impact your page experience metrics and your site’s ranking.
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Jul8
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The Impact of YouTube's Advertising Updates on Your Healthcare Video Content

Have you started seeing ads on your hospital’s YouTube videos? If not, you should start preparing for them.
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