Geonetric's educational Webinars are live dial-in sessions that focus on providing information on timely topics and industry best practices. And they're free!
Register today for an upcoming Webinar, check the archive for a recent presentation, or browse our library for the topics you're interested in.
Coming Soon
February 2010
Making it Personal: Raising the Bar for Online Health Experiences
Thursday, February 25
With more and more healthcare consumers expecting a personalized experience with your organization, there comes a time when you have to take your Web site to the next level.
Join Geonetric as we discuss how to build on the Web foundation you already have in place and begin to introduce elements of a patient portal. Ken Croken, Vice President of Corporate Communications & Marketing at Genesis Health System, will be on hand to share how he moved his organization's Web presence into the patient portal realm to better meet his site visitor's expectations.
Attend this Webinar if you want to learn more about:
- Why you need to add personalized elements to your site
- How you can personalize your site with minimal involvement from IT
- Steps to implementing a patient portal
- How to use your Web site to create targeted messages
- The importance of gradual engagement – both internally and for your site visitors
- How one organization gradually engaged internal stakeholders and ensured public adoption of their portal solution
Register for the February Webinar
March 2010
Getting It Connected: Tackling Portal Integration Issues
Thursday, March 18
If you’re like a lot of hospitals, you’ve taken small steps in the patient portal world, but what’s ahead remains daunting. With an integration list like PHRs, lab systems, call centers and clinical systems, where do you start? How do you prioritize the pieces you have to integrate and maneuver the political waters that come with changing a process? How do you ensure a consistent experience for your site users?
In this Webinar, you'll learn about:
- How to understand the different players involved in portal integration
- How to understand the different approaches to integration
- How to recognize and overcome integration concerns from stakeholders
- The importance of the patient experience in integration
- How the current healthcare reform plays into portal integration
Join Geonetric as we discuss these portal integration issues and more. From the different players and approaches involved to the uncertainty in the healthcare industry to understanding the presentation of information for different audiences, Geonetric will shed light on this challenging topic.
Register for the March Webinar
2010 Webinars
January 2010
Keeping it Fresh: A Redesign Roundtable
Thursday, January 28
It's important to keep your hospital's Web site moving forward. It needs to evolve and grow as your organization does. And although organizations have different motivations for initiating redesign, every hospital knows the importance of having a fresh design, adding new functionality, and creating a solid foundation that will allow for bigger enhancements down the road.
Join Geonetric as we interview Josh Snow - Web Center Manager, Abington Health, Marcus Gordon - Strategic Marketing Manager, Southern Regional Health System, and Phillip Stanley - Webmaster, Asante Health System on their recent stories of Web site redesign including:
- Simple ways to give your site a fresh, new look
- How to begin a redesign project
- How to tackle common challenges when redesigning your site
- Why iterative development can be beneficial
- How to keep your Web site moving forward even when you don’t have the budget for a full overhaul
- Real-life success stories of hospital redesigns
Whether you're moving Web platforms, keeping up with internal rebranding initiatives, or trying to build a strong online foundation, this roundtable discussion will provide insight and ideas to help you keep your Web site competitive.
Watch, listen to or down a PDF of the January 2010 webinar
2009 Webinars
December 2009
Create Powerful Allies: Stakeholder Management and the Web
Physicians. The foundation. Service lines. You know who your stakeholders are, but working with them can be a challenge.
Too often stakeholders just don't see the Web as a strategic tool that can provide real results. And when they already have so much on their plates, meeting with your Web team seems to be low priority.
Join Geonetric as we discuss how to help your stakeholders understand the value of the Web and how this important channel can help them reach their unique goals. We'll provide concrete examples of how to work with stakeholders in a way that not only creates an effective Web culture, but also makes the Web an internal priority.
Watch, listen to or down a PDF of the December 2009 webinar
November 2009
Rethink Your Web Strategy: It's More Than Just Traffic
Developing an effective Web strategy is harder than it sounds. It's easy to get caught up measuring traffic or debating what goes on the homepage and consider that strategy.
But real Web strategy forces you to answer the tough questions. Why do you want to increase traffic? What service lines should receive homepage real estate? What value does your Web site really provide your organization?
Learn how to think strategically and develop goals that are connected to your organizational initiatives. Develop meaningful Web strategy that will help you create more effective objectives, and prove your Web site's value over the long term.
Watch, listen to or download a PDF of the November 2009 webinar
October 2009
The Implications of Change: Align your Web Strategy with Healthcare Reform
No doubt about it - healthcare reform is an important issue right now. From meaningful use definitions to CCHIT certification issues, there is a lot going on.
And the fact is your organization's CEO, CIO, and CFO are very focused on what these changes mean to your organization. Strategic marketers are, too.
In this webinar, you'll learn more about the implications of upcoming changes in healthcare reform and the potential challenges and opportunities they create for healthcare marketing and Web departments.
We'll discuss how to adapt your Web strategy to take advantage of reform initiatives and position yourself - and your department - to be a partner in internal discussions.
Watch, listen to or download a PDF of the October 2009 webinar
September 2009
A New Vision for Patient-Centric Communications: Integrating the Web, Patient Portal and Social Media
At one time, all you needed to communicate with e-consumers was a well-written Web site with certain transactional features. But not anymore. Health consumers are more connected than ever, engaging through social media while, at the same time, demanding the ability to have personalized online interaction with their care team.
The landscape of online communication in the healthcare industry is evolving. Web sites, patient portals and social media all serve a specific purpose and allow you share different messages with different audiences.
Watch this webinar to learn more about this shift and how to develop a comprehensive strategy that will help you get the most value out of the different communication methods and develop an integrated approach.
Watch, listen to or download a PDF of the September 2009 webinar
August 2009
Patient Portals: Changing Healthcare One Conversation at a Time
There's been a dramatic shift in the way health consumers are interacting with hospitals and doctors, and many hospitals are in the process of implementing patient portals to benefit from this change. But how do you move from your current Web site to a portal?
In this Webinar, you'll learn how to develop a portal strategy, communicate the value, implement an effective portal, and ensure adoption and success.
Watch, listen to or download a PDF of the August 2009 webinar
July 2009
Building Real Relationships: Creating a Strategy for Your Social Media Efforts
Social media is more than just a fad. It's a valuable set of tools to connect with patients, build brand awareness and gain consumer insights. Many hospitals are beginning to experiment with social media tools, but it takes more than just setting up Facebook and Twitter accounts to build real relationships.
In this Webinar, you'll learn how to implement a strategy around your social media efforts. From developing communications plans for new audiences to converting followers to active participants, we provide guidance on how to make your social media efforts strategic. We'll also show you examples of how social media can support your organizational goals.
Watch, listen to or download a PDF of the July 2009 webinar
June 2009
Write an RFP That Delivers ROI
Too often hospital marketing or IT departments send off requests for proposals (RFPs) that list wanted functionally, and then wonder why their Web site vendor doesn't provide strategic value. The fact is, if you outsource some or part of your online initiatives, it's more important than ever that your vendor is proving their value.
In this Webinar, we help you look at your relationship with vendors in a strategic way, from RFP creation to ensuring continuous return on investment.
Watch, listen to or download a PDF of the June 2009 webinar
May 2009
Prove Your Web Site's Value in a Tight Economy
It's no secret that in times of financial uncertainty marketing and Web budgets - and departments - often find themselves on the cutting board. This is a bad move, especially if you're in a share fight with other hospitals in your market.
If you're worried about your department's future, it's time to start proving your value. In this Webinar, we explain how to find advocates in your organization that will help the Web stay relevant in a time of budget cuts.
We also provide guidance on how to focus the budget you have on activities that provide the most value.
Watch, listen to or download a PDF of the May 2009 webinar
April 2009
Use the Web to Communicate During Times of Change and Challenge
In today's uncertain economy, health systems across the country are faced with announcing everything from layoffs and hiring freezes to budget cuts and construction delays.
If you're one of these organizations, it's important you are effectively using your Web site to manage these complicated messages.
In this Webinar we explain the best way to use your Web site to shed positive insight into what's happening at your organization. You'll learn how to control messages on your Web site and address rumors and negative press.
Watch, listen to or download a PDF of the April 2009 webinar
March 2009
Findability: Connect Visitors to the Right Content
There's no doubt Google has raised users' expectations of search - including internal site searches.
Research shows people are just as likely to use your site search as traditional navigation to find what they're looking for on your site. And if your search produces poor results, or worse no results, you'll frustrate visitors.
In this Webinar, you'll learn how to improve search and connect your visitors to the information they're seeking - and prevent them from abandoning your site in lieu of a competitor.
Watch, listen to or download a PDF of the March 2009 webinar
February 2009
Drive Visitors to Your Site with Paid Placement
Whether improving click-throughs to your site or promoting a specific service line with a more targeted campaign, many hospitals are investing in search engine marketing.
In this Webinar, learn how to design a cost-effective ad campaign that gives your site competitive visibility and attracts qualified leads.
Watch, listen to or download a PDF of the February 2009 webinar
January 2009
Rise to the Top of Search Engine Rankings
The more health consumers rely on search engines to find information, the more important it becomes for hospitals to improve their rankings.
In this Webinar, you'll learn how to create a plan to improve your organic search engine placement. We also look at how search engines work and highlight industry best practices working with site content to improve your rankings.
Watch, listen to or download a PDF of the Janauary 2009 webinar
2008 Webinars
December 2008
The Value of a Strategic Approach
Good strategy is a framework of ideas that sets a course for your Web presence by creating a common purpose. It involves making decisions that align your Web site's direction with the goals of the organization, prioritizing your many online initiatives, allocating the necessary resources, and determining how you will measure the results.
In this Webinar, Geonetric will help you understand how to create a concrete strategy for your organization and how to align vision with tactics to create value.
Watch, listen to or download a PDF of the December 2008 webinar
November 2008
Your Promise: Extending Your Brand Online
Your brand is your organization's promise to your audience. From your logo, to your tagline, to your colors and even your lobby, you are attempting to reinforce this promise. Taking that promise online is essential to having an effective brand.
In this Webinar you'll learn what it means to effectively transition your brand into your Web initiatives.
View the Flash recording, listen to the podcast or download the presentation
Watch, listen to or download a PDF of the November 2008 webinar
October 2008
Survey Results 2008: Industry Trends Uncovered
Ben Dillon presents the findings from Geonetric's 2008 Survey on Initiatives in eHealth. He examines the results and explains what they reveal about the trends in eHealth.
This year we've analyzed the data in a new way to provide added insight and perspective so you can determine how to use the trends to improve your online efforts.
Watch, listen to or download a PDF of the October 2008 webinar
September 2008
Site Metrics: The Top Five Numbers You Should Pay Attention To
Many hospitals and health systems obtain their Web site's monthly or quarterly site usage statistics, but aren't using them as effectively as they could. Simply comparing the number of site visits from month to month won't help you accurately measure your site's content and statistical performance.
In this Webinar we share the top five analytics you should be watching to uncover insights into user behavior and trends, search engine ranking and site performance.
Watch, listen to or download a PDF of the September 2008 webinar
August 2008
Service Line Marketing: More Than a Link on Your Homepage
A successful service line marketing plan should utilize your hospital's Web site as a tool to drive growth. But simply listing the links to cancer and heart on your homepage won't produce the results you're seeking.
In this Webinar we discuss how to effectively use the Web to differentiate your service lines, promote your brand, and drive service line volume. Learn the benefits the Web provides service line marketing and offer examples of effective online techniques.
Watch, listen to or download a PDF of the August 2008 webinar
July 2008
Crisis Communications: How an Iowa Hospital Dealt with Historic Flooding
As the flood waters rose and threatened access to Mercy Medical Center, the 445 licensed-bed regional hospital found itself facing a very real crisis. Using every channel available including their Web site, Mercy was able to effectively communicate with their patients, their patients' families, the community, and the media about the state of operations, and eventually about their evacuation efforts.
Melissa Erbes from Mercy recounts her personal and professional experiences as her organization dealt heroically with this disaster. She discusses how the hospital prepared for and implemented their crisis communication plan, as well as shares lessons learned.
Watch, listen to or download a PDF of the July 2008 webinar
June 2008
Meet Consumer Expectations
When it comes to your Web site users' expectations, you have to look beyond the healthcare industry for best practices.
Learn how the airline, banking, and retail industries are setting high standards for your hospital's Web site, and how to meet consumer expectations, which are established both within and outside the healthcare industry.
Watch, listen to or download a PDF of the June 2008 webinar
May 2008
Create an Effective Web Culture
Obtaining buy-in is one of the most often cited culprits for the inability of Web teams to reach their goals. Many people who manage Web initiatives are able to obtain a tacit level of buy-in, but can't achieve the level of executive support that really counts when it comes to securing resources.
From engaging key stakeholders to meeting the needs of key service lines, we walk you through the critical steps of creating an effective Web culture and demonstrate the different ways you can prove the Web site's value.
Watch, listen to or download a PDF of the May 2008 webinar
April 2008
Reach the Mature Market: How Seniors Use Hospital Web Sites
People aged 65 and older represent the fastest growing demographic and are a segment that can't be ignored.
In this Webinar we review the opportunities and challenges this demographic presents Web site designers and content writers. We also discuss how your approach to this market will change as the baby boomers, which are more Internet savvy, join the seniors in the next 10 years.
Watch, listen to or download a PDF of the April 2008 webinar
March 2008
Hope for the Best, Plan for the Worst: IT Disaster Preparedness
IT disaster preparedness is often under the control of the IT department. But, if your hospital's Web site did happen to go down, the marketing team can be left to field questions from stakeholders. IT and marketing may both find themselves required to justify the disaster plans the hospital has in place for the Web site.
This Webinar helps these departments understand the issues they should be prepared to discuss and help open communication between the two departments, while discussing the 3 P's of IT disaster preparedness.
Watch, listen to or download a PDF of the March 2008 webinar
February 2008
Love-Hate Relationships with Microsites
Managing a hospital Web site isn't an easy task. You're under pressure from different departments that request the use of that valuable homepage real estate. Sometimes those requests grow, and stakeholders want more than just a homepage link- they want their own microsite. What do you do?
In this Webinar you will learn the pros and cons of using microsites and discover other approaches to providing higher visibility. We also discuss techniques for creating a strategic prioritization process for the many requests you receive from throughout your organization.
Watch, listen to or download a PDF of the February 2008 webinar
January 2008
Top 10 New Year's Resolutions for Your Web Site
New Year's resolutions are on everyone's mind this time of year. Lose 10 pounds. Clean out closets. Save more money. Geonetric challenges you to transition your resolution-focused mindset to your hospital's Web site.
To start you thinking, Geonetric has developed 10 New Year's Resolution ideas that you can apply to your Web Site. In this Webinar we provide our ten ideas and hope you have some of your own resolutions for your site.
Watch, listen to or download a PDF of the January 2008 webinar
