Geonetric's educational webinars are live dial-in sessions that focus on providing information on timely topics and industry best practices. And they're free!
Register today for an upcoming webinar, check the archive for a recent presentation, or browse our library for the topics you're interested in.
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September 2010
Achieve Impressive Results with Email
Thursday, September 23
Hospitals use many forms of email marketing to reach health consumers. And their approaches vary – some personalize their message to targeted groups while others broadcast the same message to everyone. Some send emails once per month while others send them once per week. Some integrate email into their marketing mix while others simply use it as a quick, cost-effective tactic for communicating with consumers.
Discover the most effective ways to utilize email marketing. We’ll discuss the benefits of using a targeted versus non-targeted approach to reaching health consumers. And we’ll showcase how the frequency, content and platform you use can affect your results.
In this 60 minute webinar, you'll learn how to:
- Strategically integrate email into your marketing mix
- Recognize when to add elements of personalization
- Identify the different platforms used to reach different audiences
- Apply success metrics and ROI to your email marketing programs
Register for the September webinar
October 2010
Healthcare Reform: The Biggest New Mover Campaign of All Time
Thursday, October 21
Millions of newly-insured patients will soon be flooding the market. Thanks to recent healthcare reform, more than 30 million potential new health seekers will soon be searching for a hospital and provider. Whether or not you follow healthcare reform, that’s a number you can’t ignore.
In what can only be described as the biggest ’new mover campaign of all time’ lies an amazing opportunity to gain market share. Learn how healthcare reform will impact your marketing initiatives and what actions you need to take to gain a competitive advantage. We’ll offer techniques for reaching new audiences and using your online presence to differentiate your hospital.
In this 60-minute webinar you’ll learn:
- How healthcare reform will affect your marketing initiatives
- How to take advantage of healthcare reform to attract new health seekers
- How to use your online presence to differentiate your organization
- Why creating an engaging patient experience is now more important than ever
Register for the October webinar
November 2010
Healthcare Reform: Bridging the Gap Between IT and Marketing
Thursday, November 18
When it comes to meeting meaningful use requirements, I.T. and marketing professionals bring different skill sets to the table. I.T. tends to focus on functional aspects: how to connect systems and protect data. Marketing tends to focus on the patient experience: how to ensure adoption and engage users. Both are essential to getting the most out of meaningful use, achieving compliance and improving care delivery.
Learn why it’s more important than ever for you to align your I.T. and marketing goals. In this webinar, we’ll discuss the differences in how each team views healthcare reform and how to bridge the gap. We’ll explain the importance of connecting systems and patients, and how a unified approach can really impact your efforts.
In this 60-minute webinar you’ll learn:
- How both marketing and IT approach their roles and why this often leads to conflicts
- What meaningful use items are most important to I.T. and marketing professionals (and how the two groups differ in their approaches to healthcare reform)
- Tools and techniques that you can apply to align the working relationship between your marketing and IT organizations
Register for the November webinar
December 2010
Healthcare Reform: How eHealth Can Impact Clinical Outcomes
Thursday, December 16
Healthcare reform is opening doors – and minds – to the potential technology plays in improving healthcare delivery. In the future, patients will use the internet to interact with their care team for disease management, coaching and even diagnosis. To get your Web presence from here to there will take time, planning, and a willingness to see meaningful use as more than just a one-time fix.
Discover why online technologies provide you with a great opportunity to improve care delivery, reduce costs, and enhance the healthcare experience for patients. Successfully making this shift will require excellent patient-focused communications, health promotion capabilities and an exceptional online patient experience. All of which are elements that healthcare marketers are uniquely positioned to provide.
In this Webinar you’ll learn:
- What patient-facing technologies can do to improve clinical outcomes
- The role of health reform in modernizing healthcare delivery
- Why it’s critical that marketing, communications and eHealth professionals are involved in this transformation
- What you should do now to be prepared
Register for the December webinar
2010 Webinars
August 2010
Connect with Patients on the Go
Thursday, August 19
You see it everywhere, everyday – people using their mobile phones to check email, get directions, shop, and access healthcare information. With the growing sophistication and popularity of mobile phones, it’s time to ensure your website effectively represents your hospital on the smallest screens.
From understanding this growing market to developing optimized content, this webinar will cover everything you need to know to develop a winning mobile strategy. We’ll discuss what information users seek and how to create easy access to high-demand content. We’ll also showcase numerous hospitals that successfully took their sites mobile.
Watch, listen to or download a PDF of the August 2010 webinar
July 2010
Use the Web to Build Community Support
A hospital is an important member of the community it serves. So when hospitals embark on major programs, like building a new facility or tackling a certificate of need initiative, they need to keep their community up-to-date. The Web can help.
Learn how hospitals are using websites, social media, and other online tools to educate their communities and gain support. We’ll provide examples of how hospitals have successfully used the Web to launch new building campaigns and move forward with a certificate of need program.
Watch, listen to or download a PDF of the July 2010 webinar
June 2010
Add Functionality that Delivers
What do you do once you get visitors to come to your hospital's website? Impressive images and compelling copy is a start, but to really capture their interest you need to implement engaging functionality and use it strategically.
Learn how to build relationships with Web visitors and turn them into patients. We examine the popular hospital website functionality - such as calendar and events, appointment scheduling and online bill pay- and explore how to make these features even more valuable to users. And we share best practices and showcase a few success stories along the way.
Watch, listen to or download a PDF of the June 2010 webinar
May 2010
Use Your Site to Support Your Doctors
Physicians play a key role in driving patients to your hospital. Health consumers often select a hospital based on a physician recommendation or the doctors they employ. There's no doubt when it comes to hospital websites, doctors are key stakeholders.
There are many ways you can leverage your website to promote your facility to doctors, increase referrals and even help your doctors promote themselves. Join Geonetric to learn how to support your doctors online. We'll highlight the latest in physician directories, showcase doctor-focused microsites, provide examples of successful search engine marketing campaigns aimed at promoting doctors, and discuss referral strategies.
Watch, listen to or download a PDF of the May 2010 webinar
April 2010
Get Your Service Lines On Board and Online
Website visitors are often looking for specific information when they visit your site. What does your birth center look like? What kind of cancer-fighting technology do you have? What makes your heart center better than the one across town? If your hospital isn't telling your service line stories in a compelling way, you're ignoring an effective marketing strategy.
In this webinar, we highlight techniques for promoting your services online. We showcase how patients find service line information and outline the types of services you should promote online. We cover marketing techniques, including how to write effective calls to action and deliver compelling messages. We share examples of how different service lines are using the Web to increase awareness, engage audiences and uncover impressive return on investment. This is one webinar you - and your service line managers - won't want to miss!
Watch, listen to or download a PDF of the April 2010 webinar
March 2010
Getting it Connected: Tackling Portal Integration Issues
If you're like a lot of hospitals, you’ve taken small steps in the patient portal world, but what’s ahead remains daunting. With an integration list like PHRs, lab systems, call centers and clinical systems, where do you start? How do you prioritize the pieces you have to integrate and maneuver the political waters that come with changing a process? How do you ensure a consistent experience for your site users?
In this webinar we discuss these portal integration issues and more. From the different players and approaches involved to the uncertainty in the healthcare industry to understanding the presentation of information for different audiences, Geonetric will shed light on this challenging topic.
Watch, listen to or download a PDF of the March 2010 webinar
February 2010
Making it Personal: Raising the Bar for Online Health Experiences
With more and more healthcare consumers expecting a personalized experience with your organization, there comes a time when you have to take your website to the next level.
Learn how to build on the Web foundation you already have in place and begin to introduce elements of a patient portal. Ken Croken, Vice President of Corporate Communications & Marketing at Genesis Health System, shares how he moved his organization's Web presence into the patient portal realm to better meet his site visitor's expectations.
Watch, listen to or download a PDF of the February 2010 webinar
January 2010
Keeping it Fresh: A Redesign Roundtable 
It's important to keep your hospital's website moving forward. It needs to evolve and grow as your organization does. And although organizations have different motivations for initiating redesign, every hospital knows the importance of having a fresh design, adding new functionality, and creating a solid foundation that will allow for bigger enhancements down the road.
Listen to Josh Snow, Web center manager, Abington Health; Marcus Gordon, strategic marketing manager, Southern Regional Health System, and Phillip Stanley, Webmaster, Asante Health System share their recent stories of website redesign.
Whether you're moving Web platforms, keeping up with internal rebranding initiatives, or trying to build a strong online foundation, this roundtable discussion provides insight and ideas to help you keep your website competitive.
Watch, listen to or download a PDF of the January 2010 webinar
2009 Webinars
December 2009
Create Powerful Allies: Stakeholder Management and the Web
Physicians. The foundation. Service lines. You know who your stakeholders are, but working with them can be a challenge.
Too often stakeholders just don't see the Web as a strategic tool that can provide real results. And when they already have so much on their plates, meeting with your Web team seems to be low priority.
Learn how to help your stakeholders understand the value of the Web and how this important channel can help them reach their unique goals. We provide concrete examples of how to work with stakeholders in a way that not only creates an effective Web culture, but also makes the Web an internal priority.
Watch, listen to or download a PDF of the December 2009 webinar
November 2009
Rethink Your Web Strategy: It's More Than Just Traffic
Developing an effective Web strategy is harder than it sounds. It's easy to get caught up measuring traffic or debating what goes on the homepage and consider that strategy.
But real Web strategy forces you to answer the tough questions. Why do you want to increase traffic? What service lines should receive homepage real estate? What value does your website really provide your organization?
Learn how to think strategically and develop goals that are connected to your organizational initiatives. Develop meaningful Web strategy that will help you create more effective objectives, and prove your website's value over the long term.
Watch, listen to or download a PDF of the November 2009 webinar
October 2009
The Implications of Change: Align your Web Strategy with Healthcare Reform
No doubt about it - healthcare reform is an important issue right now. From meaningful use definitions to CCHIT certification issues, there is a lot going on.
And the fact is your organization's CEO, CIO, and CFO are very focused on what these changes mean to your organization. Strategic marketers are, too.
In this webinar you'll learn more about the implications of upcoming changes in healthcare reform and the potential challenges and opportunities they create for healthcare marketing and Web departments.
We'll discuss how to adapt your Web strategy to take advantage of reform initiatives and position yourself - and your department - to be a partner in internal discussions.
Watch, listen to or download a PDF of the October 2009 webinar
September 2009
A New Vision for Patient-Centric Communications: Integrating the Web, Patient Portal and Social Media
At one time, all you needed to communicate with e-consumers was a well-written website with certain transactional features. But not anymore. Health consumers are more connected than ever, engaging through social media while, at the same time, demanding the ability to have personalized online interaction with their care team.
The landscape of online communication in the healthcare industry is evolving. Websites, patient portals and social media all serve a specific purpose and allow you share different messages with different audiences.
Watch this webinar to learn more about this shift and how to develop a comprehensive strategy that will help you get the most value out of the different communication methods and develop an integrated approach.
Watch, listen to or download a PDF of the September 2009 webinar
August 2009
Patient Portals: Changing Healthcare One Conversation at a Time
There's been a dramatic shift in the way health consumers are interacting with hospitals and doctors, and many hospitals are in the process of implementing patient portals to benefit from this change. But how do you move from your current website to a portal?
In this webinar you'll learn how to develop a portal strategy, communicate the value, implement an effective portal, and ensure adoption and success.
Watch, listen to or download a PDF of the August 2009 webinar
July 2009
Building Real Relationships: Creating a Strategy for Your Social Media Efforts
Social media is more than just a fad. It's a valuable set of tools to connect with patients, build brand awareness and gain consumer insights. Many hospitals are beginning to experiment with social media tools, but it takes more than just setting up Facebook and Twitter accounts to build real relationships.
In this webinar you'll learn how to implement a strategy around your social media efforts. From developing communications plans for new audiences to converting followers to active participants, we provide guidance on how to make your social media efforts strategic. We'll also show you examples of how social media can support your organizational goals.
Watch, listen to or download a PDF of the July 2009 webinar
June 2009
Write an RFP That Delivers ROI
Too often hospital marketing or IT departments send off requests for proposals (RFPs) that list wanted functionally, and then wonder why their website vendor doesn't provide strategic value. The fact is, if you outsource some or part of your online initiatives, it's more important than ever that your vendor is proving their value.
In this webinar we help you look at your relationship with vendors in a strategic way, from RFP creation to ensuring continuous return on investment.
Watch, listen to or download a PDF of the June 2009 webinar
May 2009
Prove Your Website's Value in a Tight Economy
It's no secret that in times of financial uncertainty marketing and Web budgets - and departments - often find themselves on the cutting board. This is a bad move, especially if you're in a share fight with other hospitals in your market.
If you're worried about your department's future, it's time to start proving your value. In this webinar, we explain how to find advocates in your organization that will help the Web stay relevant in a time of budget cuts.
We also provide guidance on how to focus the budget you have on activities that provide the most value.
Watch, listen to or download a PDF of the May 2009 webinar
April 2009
Use the Web to Communicate During Times of Change and Challenge
In today's uncertain economy, health systems across the country are faced with announcing everything from layoffs and hiring freezes to budget cuts and construction delays.
If you're one of these organizations, it's important you are effectively using your website to manage these complicated messages.
In this webinar we explain the best way to use your website to shed positive insight into what's happening at your organization. You'll learn how to control messages on your website and address rumors and negative press.
Watch, listen to or download a PDF of the April 2009 webinar
March 2009
Findability: Connect Visitors to the Right Content
There's no doubt Google has raised users' expectations of search - including internal site searches.
Research shows people are just as likely to use your site search as traditional navigation to find what they're looking for on your site. And if your search produces poor results, or worse no results, you'll frustrate visitors.
In this webinar, you'll learn how to improve search and connect your visitors to the information they're seeking - and prevent them from abandoning your site in lieu of a competitor.
Watch, listen to or download a PDF of the March 2009 webinar
February 2009
Drive Visitors to Your Site with Paid Placement
Whether improving click-throughs to your site or promoting a specific service line with a more targeted campaign, many hospitals are investing in search engine marketing.
In this webinar learn how to design a cost-effective ad campaign that gives your site competitive visibility and attracts qualified leads.
Watch, listen to or download a PDF of the February 2009 webinar
January 2009
Rise to the Top of Search Engine Rankings
The more health consumers rely on search engines to find information, the more important it becomes for hospitals to improve their rankings.
Learn how to create a plan to improve your organic search engine placement. We look at how search engines work and highlight industry best practices working with site content to improve your rankings.
Watch, listen to or download a PDF of the Janauary 2009 webinar
2008 Webinars
December 2008
The Value of a Strategic Approach
Good strategy is a framework of ideas that sets a course for your Web presence by creating a common purpose. It involves making decisions that align your website's direction with the goals of the organization, prioritizing your many online initiatives, allocating the necessary resources, and determining how you will measure the results.
In this webinar Geonetric helps you understand how to create a concrete strategy for your organization and how to align vision with tactics to create value.
Watch, listen to or download a PDF of the December 2008 webinar
November 2008
Your Promise: Extending Your Brand Online
Your brand is your organization's promise to your audience. From your logo, to your tagline, to your colors and even your lobby, you are attempting to reinforce this promise. Taking that promise online is essential to having an effective brand.
In this webinar you'll learn what it means to effectively transition your brand into your Web initiatives.
View the Flash recording, listen to the podcast or download the presentation
Watch, listen to or download a PDF of the November 2008 webinar
October 2008
Survey Results 2008: Industry Trends Uncovered
Ben Dillon presents the findings from Geonetric's 2008 Survey on Initiatives in eHealth. He examines the results and explains what they reveal about the trends in eHealth.
This year we've analyzed the data in a new way to provide added insight and perspective so you can determine how to use the trends to improve your online efforts.
Watch, listen to or download a PDF of the October 2008 webinar
September 2008
Site Metrics: The Top Five Numbers You Should Pay Attention To
Many hospitals and health systems obtain their website's monthly or quarterly site usage statistics, but aren't using them as effectively as they could. Simply comparing the number of site visits from month to month won't help you accurately measure your site's content and statistical performance.
In this webinar we share the top five analytics you should be watching to uncover insights into user behavior and trends, search engine ranking and site performance.
Watch, listen to or download a PDF of the September 2008 webinar
August 2008
Service Line Marketing: More Than a Link on Your Homepage
A successful service line marketing plan should utilize your hospital's website as a tool to drive growth. But simply listing the links to cancer and heart on your homepage won't produce the results you're seeking.
In this webinar we discuss how to effectively use the Web to differentiate your service lines, promote your brand, and drive service line volume. Learn the benefits the Web provides service line marketing and offer examples of effective online techniques.
Watch, listen to or download a PDF of the August 2008 webinar
July 2008
Crisis Communications: How an Iowa Hospital Dealt with Historic Flooding
As the flood waters rose and threatened access to Mercy Medical Center, the 445 licensed-bed regional hospital found itself facing a very real crisis. Using every channel available including their website, Mercy was able to effectively communicate with their patients, their patients' families, the community, and the media about the state of operations, and eventually about their evacuation efforts.
Melissa Erbes from Mercy recounts her personal and professional experiences as her organization dealt heroically with this disaster. She discusses how the hospital prepared for and implemented their crisis communication plan, as well as shares lessons learned.
Watch, listen to or download a PDF of the July 2008 webinar
June 2008
Meet Consumer Expectations
When it comes to your website users' expectations, you have to look beyond the healthcare industry for best practices.
Learn how the airline, banking, and retail industries are setting high standards for your hospital's website, and how to meet consumer expectations, which are established both within and outside the healthcare industry.
Watch, listen to or download a PDF of the June 2008 webinar
May 2008
Create an Effective Web Culture
Obtaining buy-in is one of the most often cited culprits for the inability of Web teams to reach their goals. Many people who manage Web initiatives are able to obtain a tacit level of buy-in, but can't achieve the level of executive support that really counts when it comes to securing resources.
From engaging key stakeholders to meeting the needs of key service lines, we walk you through the critical steps of creating an effective Web culture and demonstrate the different ways you can prove the website's value.
Watch, listen to or download a PDF of the May 2008 webinar
April 2008
Reach the Mature Market: How Seniors Use Hospital Websites
People aged 65 and older represent the fastest growing demographic and are a segment that can't be ignored.
In this webinar we review the opportunities and challenges this demographic presents website designers and content writers. We also discuss how your approach to this market will change as the baby boomers, which are more Internet savvy, join the seniors in the next 10 years.
Watch, listen to or download a PDF of the April 2008 webinar
March 2008
Hope for the Best, Plan for the Worst: IT Disaster Preparedness
IT disaster preparedness is often under the control of the IT department. But, if your hospital's website did happen to go down, the marketing team can be left to field questions from stakeholders. IT and marketing may both find themselves required to justify the disaster plans the hospital has in place for the website.
This webinar helps these departments understand the issues they should be prepared to discuss and help open communication between the two departments, while discussing the 3 P's of IT disaster preparedness.
Watch, listen to or download a PDF of the March 2008 webinar
February 2008
Love-Hate Relationships with Microsites
Managing a hospital website isn't an easy task. You're under pressure from different departments that request the use of that valuable homepage real estate. Sometimes those requests grow, and stakeholders want more than just a homepage link- they want their own microsite. What do you do?
In this webinar you will learn the pros and cons of using microsites and discover other approaches to providing higher visibility. We also discuss techniques for creating a strategic prioritization process for the many requests you receive from throughout your organization.
Watch, listen to or download a PDF of the February 2008 webinar
January 2008
Top 10 New Year's Resolutions for Your Website
New Year's resolutions are on everyone's mind this time of year. Lose 10 pounds. Clean out closets. Save more money. Geonetric challenges you to transition your resolution-focused mindset to your hospital's website.
To start you thinking, Geonetric has developed 10 New Year's Resolution ideas that you can apply to your Website. In this webinar we provide our ten ideas and hope you have some of your own resolutions for your site.
Watch, listen to or download a PDF of the January 2008 webinar
