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Beyond Site Traffic: Measuring Success

Number of site visitors. That’s still the key metric many organizations use to measure the success of their websites. But online success comes from more than just an increase in traffic. Learn how to measure your online presence using financial metrics, engagement measurements and search rankings. And we're not just talking about your website. We also address how to track the success of other online channels, such as social media, to get a true picture of how the Web is impacting your organization.

In this webinar you’ll learn:

  • What measurements you should be tracking, on your website and across all online channels – from site visitors to fans to followers 
  • What standard metrics still matter
  • What the elusive engagement metric is and how to track it
  • Tips for tying all offline advertising to the Web to ensure trackability
  • How analysis can identify the most profitable paths your users take

Download this presentation: PDF | MP3

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