2010 eHealth Webinars
August 2010
Connect with Patients on the Go
You see it everywhere, everyday – people using their mobile phones to check email, get directions, shop, and access healthcare information. With the growing sophistication and popularity of mobile phones, it’s time to ensure your website effectively represents your hospital on the smallest screens.
From understanding this growing market to developing optimized content, this webinar will cover everything you need to know to develop a winning mobile strategy. We’ll discuss what information users seek and how to create easy access to high-demand content. We’ll also showcase numerous hospitals that successfully took their sites mobile.
Watch, listen to or download a PDF of the August 2010 webinar
July 2010
Use the Web to Build Community Support
A hospital is an important member of the community it serves. So when hospitals embark on major programs, like building a new facility or tackling a certificate of need initiative, they need to keep their community up-to-date. The Web can help.
Learn how hospitals are using websites, social media, and other online tools to educate their communities and gain support. We’ll provide examples of how hospitals have successfully used the Web to launch new building campaigns and move forward with a certificate of need program.
Watch, listen to or download a PDF of the July 2010 webinar
June 2010
Add Functionality that Delivers
What do you do once you get visitors to come to your hospital's website? Impressive images and compelling copy is a start, but to really capture their interest you need to implement engaging functionality and use it strategically.
Learn how to build relationships with Web visitors and turn them into patients. We examine the popular hospital website functionality - such as calendar and events, appointment scheduling and online bill pay- and explore how to make these features even more valuable to users. And we share best practices and showcase a few success stories along the way.
Watch, listen to or download a PDF of the June 2010 webinar
May 2010
Use Your Site to Support Your Doctors
Physicians play a key role in driving patients to your hospital. Health consumers often select a hospital based on a physician recommendation or the doctors they employ. There's no doubt when it comes to hospital websites, doctors are key stakeholders.
There are many ways you can leverage your website to promote your facility to doctors, increase referrals and even help your doctors promote themselves. Join Geonetric to learn how to support your doctors online. We'll highlight the latest in physician directories, showcase doctor-focused microsites, provide examples of successful search engine marketing campaigns aimed at promoting doctors, and discuss referral strategies.
Watch, listen to or download a PDF of the May 2010 webinar
April 2010
Get Your Service Lines On Board and Online
website visitors are often looking for specific information when they visit your site. What does your birth center look like? What kind of cancer-fighting technology do you have? What makes your heart center better than the one across town? If your hospital isn't telling your service line stories in a compelling way, you're ignoring an effective marketing strategy.
Join Geonetric as we discuss techniques for promoting your services online. We highlight how patients find service line information and outline the types of services you should promote online. We cover marketing techniques and share examples of how different service lines are using the Web to improve reach, increase awareness, engage audiences and uncover impressive return on investment.
Watch, listen to or download a PDF of the April 2010 webinar
March 2010
Getting it Connected: Tackling Portal Integration Issues
If you're like a lot of hospitals, you've taken small steps in the patient portal world, but what's ahead remains daunting. With an integration list like PHRs, lab systems, call centers and clinical systems, where do you start? How do you prioritize the pieces you have to integrate and maneuver the political waters that come with changing a process? How do you ensure a consistent experience for your site users?
Join Geonetric as we discuss these portal integration issues and more. From the different players and approaches involved to the uncertainty in the healthcare industry to understanding the presentation of information for different audiences, Geonetric will shed light on this challenging topic.
Watch, listen to or download a PDF of the March 2010 webinar
February 2010
Making it Personal: Raising the Bar for Online Health Experiences
With more and more healthcare consumers expecting a personalized experience with your organization, there comes a time when you have to take your website to the next level.
Join Geonetric as we discuss how to build on the Web foundation you already have in place and begin to introduce elements of a patient portal. Ken Croken, Vice President of Corporate Communications & Marketing at Genesis Health System, will be on hand to share how he moved his organization's Web presence into the patient portal realm to better meet his site visitor's expectations.
Watch, listen to or download a PDF of the February 2010 webinar
January 2010
Keeping it Fresh: A Redesign Roundtable 
It's important to keep your hospital's website moving forward. It needs to evolve and grow as your organization does. And although organizations have different motivations for initiating redesign, every hospital knows the importance of having a fresh design, adding new functionality, and creating a solid foundation that will allow for bigger enhancements down the road.
Join Geonetric as we interview Josh Snow - Web Center Manager, Abington Health, Marcus Gordon - Strategic Marketing Manager, Southern Regional Health System, and Phillip Stanley - Webmaster, Asante Health System on their recent stories of website redesign.
Whether you're moving Web platforms, keeping up with internal rebranding initiatives, or trying to build a strong online foundation, this roundtable discussion will provide insight and ideas to help you keep your website competitive.
Watch, listen to or down a PDF of the January 2010 webinar
