2009 eHealth Webinars
December 2009
Create Powerful Allies: Stakeholder Management and the Web
Physicians. The foundation. Service lines. You know who your stakeholders are, but working with them can be a challenge.
Too often stakeholders just don't see the Web as a strategic tool that can provide real results. And when they already have so much on their plates, meeting with your Web team seems to be low priority.
Join Geonetric as we discuss how to help your stakeholders understand the value of the Web and how this important channel can help them reach their unique goals. We'll provide concrete examples of how to work with stakeholders in a way that not only creates an effective Web culture, but also makes the Web an internal priority.
Watch, listen to or download a PDF of the December 2009 webinar
November 2009
Rethink Your Web Strategy: It's More Than Just Traffic
Developing an effective Web strategy is harder than it sounds. It's easy to get caught up measuring traffic or debating what goes on the homepage and consider that strategy.
But real Web strategy forces you to answer the tough questions. Why do you want to increase traffic? What service lines should receive homepage real estate? What value does your Web site really provide your organization?
Learn how to think strategically and develop goals that are connected to your organizational initiatives. Develop meaningful Web strategy that will help you create more effective objectives, and prove your Web site's value over the long term.
Watch, listen to or download a PDF of the November 2009 webinar
October 2009
The Implications of Change: Align your Web Strategy with Healthcare Reform
No doubt about it - healthcare reform is an important issue right now. From meaningful use definitions to CCHIT certification issues, there is a lot going on.
And the fact is your organization's CEO, CIO, and CFO are very focused on what these changes mean to your organization. Strategic marketers are, too.
In this webinar, you'll learn more about the implications of upcoming changes in healthcare reform and the potential challenges and opportunities they create for healthcare marketing and Web departments.
We'll discuss how to adapt your Web strategy to take advantage of reform initiatives and position yourself - and your department - to be a partner in internal discussions.
Watch, listen to or download a PDF of the October 2009 webinar
September 2009
A New Vision for Patient-Centric Communications: Integrating the Web, Patient Portal and Social Media
At one time, all you needed to communicate with e-consumers was a well-written Web site with certain transactional features. But not anymore. Health consumers are more connected than ever, engaging through social media while, at the same time, demanding the ability to have personalized online interaction with their care team.
The landscape of online communication in the healthcare industry is evolving. Web sites, patient portals and social media all serve a specific purpose and allow you share different messages with different audiences.
Watch this webinar to learn more about this shift and how to develop a comprehensive strategy that will help you get the most value out of the different communication methods and develop an integrated approach.
Watch, listen to or download a PDF of the September 2009 webinar
August 2009
Patient Portals: Changing Healthcare One Conversation at a Time
There's been a dramatic shift in the way health consumers are interacting with hospitals and doctors, and many hospitals are in the process of implementing patient portals to benefit from this change. But how do you move from your current Web site to a portal?
In this Webinar, you'll learn how to develop a portal strategy, communicate the value, implement an effective portal, and ensure adoption and success.
Watch, listen to or download a PDF of the August 2009 webinar
July 2009
Building Real Relationships: Creating a Strategy for Your Social Media Efforts
Social media is more than just a fad. It's a valuable set of tools to connect with patients, build brand awareness and gain consumer insights. Many hospitals are beginning to experiment with social media tools, but it takes more than just setting up Facebook and Twitter accounts to build real relationships.
In this Webinar, you'll learn how to implement a strategy around your social media efforts. From developing communications plans for new audiences to converting followers to active participants, we provide guidance on how to make your social media efforts strategic. We'll also show you examples of how social media can support your organizational goals.
Watch, listen to or download a PDF of the July 2009 webinar
June 2009
Write an RFP That Delivers ROI
Too often hospital marketing or IT departments send off requests for proposals (RFPs) that list wanted functionally, and then wonder why their Web site vendor doesn't provide strategic value. The fact is, if you outsource some or part of your online initiatives, it's more important than ever that your vendor is proving their value.
In this Webinar, we help you look at your relationship with vendors in a strategic way, from RFP creation to ensuring continuous return on investment.
Watch, listen to or download a PDF of the June 2009 webinar
May 2009
Prove Your Web Site's Value in a Tight Economy
It's no secret that in times of financial uncertainty marketing and Web budgets - and departments - often find themselves on the cutting board. This is a bad move, especially if you're in a share fight with other hospitals in your market.
If you're worried about your department's future, it's time to start proving your value. In this Webinar, we explain how to find advocates in your organization that will help the Web stay relevant in a time of budget cuts.
We also provide guidance on how to focus the budget you have on activities that provide the most value.
Watch, listen to or download a PDF of the May 2009 webinar
April 2009
Use the Web to Communicate During Times of Change and Challenge
In today's uncertain economy, health systems across the country are faced with announcing everything from layoffs and hiring freezes to budget cuts and construction delays.
If you're one of these organizations, it's important you are effectively using your Web site to manage these complicated messages.
In this Webinar we explain the best way to use your Web site to shed positive insight into what's happening at your organization. You'll learn how to control messages on your Web site and address rumors and negative press.
Watch, listen to or download a PDF of the April 2009 webinar
March 2009
Findability: Connect Visitors to the Right Content
There's no doubt Google has raised users' expectations of search - including internal site searches.
Research shows people are just as likely to use your site search as traditional navigation to find what they're looking for on your site. And if your search produces poor results, or worse no results, you'll frustrate visitors.
In this Webinar, you'll learn how to improve search and connect your visitors to the information they're seeking - and prevent them from abandoning your site in lieu of a competitor.
Watch, listen to or download a PDF of the March 2009 webinar
February 2009
Drive Visitors to Your Site with Paid Placement
Whether improving click-throughs to your site or promoting a specific service line with a more targeted campaign, many hospitals are investing in search engine marketing.
In this Webinar, learn how to design a cost-effective ad campaign that gives your site competitive visibility and attracts qualified leads.
Watch, listen to or download a PDF of the February 2009 webinar
January 2009
Rise to the Top of Search Engine Rankings
The more health consumers rely on search engines to find information, the more important it becomes for hospitals to improve their rankings.
In this Webinar, you'll learn how to create a plan to improve your organic search engine placement. We also look at how search engines work and highlight industry best practices working with site content to improve your rankings.
Watch, listen to or download a PDF of the Janauary 2009 webinar
