eHealth Webinars: November 2009
Rethink Your Web Strategy: It's More Than Just Traffic
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Writing a Web strategy that aligns with goals
Moving beyond traffic as a success measurement
Getting buy-in for your strategy
Communicating your success
Establishing meaningful metrics
Developing an effective Web strategy is harder than it sounds. It's easy to get caught up measuring traffic or debating what goes on the homepage and consider that strategy.
But real Web strategy forces you to answer the tough questions. Why do you want to increase traffic? What service lines should receive homepage real estate? What value does your Web site really provide your organization?
Learn how to think strategically and develop goals that are connected to your organizational initiatives. Develop meaningful Web strategy that will help you create more effective objectives, and prove your Web site's value over the long term.
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