eHealth Webinars: September 2009 

A New Vision for Patient-Centric Communications: Integrating the Web, Patient Portal and Social Media

At one time, all you needed to communicate with e-consumers was a well-written Web site with certain transactional features. But not anymore. Health consumers are more connected than ever, engaging through social media while, at the same time, demanding the ability to have personalized online interaction with their care team.

The landscape of online communication in the healthcare industry is evolving. Web sites, patient portals and social media all serve a specific purpose and allow you share different messages with different audiences.

Watch this webinar to learn more about this shift and how to develop a comprehensive strategy that will help you get the most value out of the different communication methods and develop an integrated approach.

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