eHealth Webinars: July 2009

Building Real Relationships: Creating a Social Media Strategy

Social media is more than just a fad. It's a valuable set of tools to connect with patients, build brand awareness and gain consumer insights. Many hospitals are beginning to experiment with social media tools, but it takes more than just setting up Facebook and Twitter accounts to build real relationships.

In this Webinar, you'll learn how to implement a strategy around your social media efforts. From developing communications plans for new audiences to converting followers to active participants, we provide guidance on how to make your social media efforts strategic. We'll also show you examples of how social media can support your organizational goals.

Download this presentation: PDF | MP3