2008 eHealth Webinars
December 2008
The Value of a Strategic Approach
Good strategy is a framework of ideas that sets a course for your Web presence by creating a common purpose. It involves making decisions that align your website's direction with the goals of the organization, prioritizing your many online initiatives, allocating the necessary resources, and determining how you will measure the results.
In this webinar, Geonetric will help you understand how to create a concrete strategy for your organization and how to align vision with tactics to create value.
Watch, listen to or download a PDF of the December 2008 webinar
November 2008
Your Promise: Extending Your Brand Online
Your brand is your organization's promise to your audience. From your logo, to your tagline, to your colors and even your lobby, you are attempting to reinforce this promise. Taking that promise online is essential to having an effective brand.
In this webinar you'll learn what it means to effectively transition your brand into your Web initiatives.
View the Flash recording, listen to the podcast or download the presentation
Watch, listen to or download a PDF of the November 2008 webinar
October 2008
Survey Results 2008: Industry Trends Uncovered
Ben Dillon presents the findings from Geonetric's 2008 Survey on Initiatives in eHealth. He examines the results and explains what they reveal about the trends in eHealth.
This year we've analyzed the data in a new way to provide added insight and perspective so you can determine how to use the trends to improve your online efforts.
Watch, listen to or download a PDF of the October 2008 webinar
September 2008
Site Metrics: The Top Five Numbers You Should Pay Attention To
Many hospitals and health systems obtain their website's monthly or quarterly site usage statistics, but aren't using them as effectively as they could. Simply comparing the number of site visits from month to month won't help you accurately measure your site's content and statistical performance.
In this webinar we share the top five analytics you should be watching to uncover insights into user behavior and trends, search engine ranking and site performance.
Watch, listen to or download a PDF of the September 2008 webinar
August 2008
Service Line Marketing: More Than a Link on Your Homepage
A successful service line marketing plan should utilize your hospital's website as a tool to drive growth. But simply listing the links to cancer and heart on your homepage won't produce the results you're seeking.
In this webinar we discuss how to effectively use the Web to differentiate your service lines, promote your brand, and drive service line volume. Learn the benefits the Web provides service line marketing and offer examples of effective online techniques.
Watch, listen to or download a PDF of the August 2008 webinar
July 2008
Crisis Communications: How an Iowa Hospital Dealt with Historic Flooding
As the flood waters rose and threatened access to Mercy Medical Center, the 445 licensed-bed regional hospital found itself facing a very real crisis. Using every channel available including their website, Mercy was able to effectively communicate with their patients, their patients' families, the community, and the media about the state of operations, and eventually about their evacuation efforts.
Melissa Erbes from Mercy recounts her personal and professional experiences as her organization dealt heroically with this disaster. She discusses how the hospital prepared for and implemented their crisis communication plan, as well as shares lessons learned.
Watch, listen to or download a PDF of the July 2008 webinar
June 2008
Meet Consumer Expectations
When it comes to your website users' expectations, you have to look beyond the healthcare industry for best practices.
Learn how the airline, banking, and retail industries are setting high standards for your hospital's website, and how to meet consumer expectations, which are established both within and outside the healthcare industry.
Watch, listen to or download a PDF of the June 2008 webinar
May 2008
Create an Effective Web Culture
Obtaining buy-in is one of the most often cited culprits for the inability of Web teams to reach their goals. Many people who manage Web initiatives are able to obtain a tacit level of buy-in, but can't achieve the level of executive support that really counts when it comes to securing resources.
From engaging key stakeholders to meeting the needs of key service lines, we walk you through the critical steps of creating an effective Web culture and demonstrate the different ways you can prove the website's value.
Watch, listen to or download a PDF of the May 2008 webinar
April 2008
Reach the Mature Market: How Seniors Use Hospital Web Sites
People aged 65 and older represent the fastest growing demographic and are a segment that can't be ignored.
In this webinar we review the opportunities and challenges this demographic presents website designers and content writers. We also discuss how your approach to this market will change as the baby boomers, which are more Internet savvy, join the seniors in the next 10 years.
Watch, listen to or download a PDF of the April 2008 webinar
March 2008
Hope for the Best, Plan for the Worst: IT Disaster Preparedness
IT disaster preparedness is often under the control of the IT department. But, if your hospital's website did happen to go down, the marketing team can be left to field questions from stakeholders. IT and marketing may both find themselves required to justify the disaster plans the hospital has in place for the website.
This webinar helps these departments understand the issues they should be prepared to discuss and help open communication between the two departments, while discussing the 3 P's of IT disaster preparedness.
Watch, listen to or download a PDF of the March 2008 webinar
February 2008
Love-Hate Relationships with Microsites
Managing a hospital website isn't an easy task. You're under pressure from different departments that request the use of that valuable homepage real estate. Sometimes those requests grow, and stakeholders want more than just a homepage link- they want their own microsite. What do you do?
In this webinar you will learn the pros and cons of using microsites and discover other approaches to providing higher visibility. We also discuss techniques for creating a strategic prioritization process for the many requests you receive from throughout your organization.
Watch, listen to or download a PDF of the February 2008 webinar
January 2008
Top 10 New Year's Resolutions for Your Web Site
New Year's resolutions are on everyone's mind this time of year. Lose 10 pounds. Clean out closets. Save more money. Geonetric challenges you to transition your resolution-focused mindset to your hospital's website.
To start you thinking, Geonetric has developed 10 New Year's Resolution ideas that you can apply to your Web Site. In this webinar we provide our ten ideas and hope you have some of your own resolutions for your site.
Watch, listen to or download a PDF of the January 2008 webinar
