Upcoming Webinars
Pushing Hospital Website Design
June 20, 2013 – 3:00 p.m. CT
All content above the fold. No scrolling. The three-click rule. There are many Web design rules, and they’re about to be broken. New Web technologies are changing the way users interact with your site, making many of these design guidelines outdated. Join us for this webinar and learn how advances in technology are affecting Web design. We’ll introduce new design concepts and provide ideas to help you stand out in a crowded market.
In this webinar, you’ll learn how to:
- New technologies, like mobile and touch-screen computing, that are influencing design
- Many common Web design rules, such as home page scrolling, that are becoming outdated
- Design trends that are setting new standards for hospital websites
- Hospitals that will inspire you to design differently
Register for the Pushing Hospital Website Design webinar.
Web Strategy: The Best Offense is a Good Defense
July 25, 2013 – 3:00 p.m. CT
Having a Web strategy is critical. It gives your team a common purpose, supported by goals, priorities, timelines and performance measurements. A strategy is important regardless of if you’re approaching a major site overhaul or simply making incremental changes to your site. Without it, you have no way to prioritize your efforts and demonstrate your value. Attend this webinar to learn a new way to approach your Web strategy that will make you better at what you do.
In this webinar, you’ll learn how to:
- Take a new approach to creating a comprehensive online strategy
- Determine goals and objectives
- Select performance measurements
- Create a Web governance team
- Get executive buy-in for your digital efforts
Register for the Web Strategy webinar.
Web Development: Change is the only Constant
August 22, 2013 – 3:00 p.m. CT
A lot of hospitals are contemplating a website redesign. But it’s a big undertaking – months of planning that lead up to one big reveal. What if there was a different way to keep your site updated without blowing up and starting over? Attend this webinar and compare the traditional redesign approach with a more incremental approach. We’ll highlight the benefits of starting small and creating a process of continuous improvement.
In this webinar, you’ll learn how to:
- Give your site a fresh, new look
- Assess approaches for your redesign project
- Tackle common challenges when redesigning your site
- Take an iterative approach to site development
Register for the Web Development webinar.
Web Conversions: A Journey Begins with a Single Step
September 19, 2013 – 3:00 p.m. CT
Website functionality engages site visitors and turns prospects into patients. It’s arguably the most important part of your website. In this webinar we’ll examine how to use your website functionality to generate conversions by encouraging online visitors to pay bills, sign up for classes, and schedule appointments. Attend this webinar to learn functionality best practices and hospital success stories.
In this webinar, you’ll learn how to:
- Benchmark your site’s functionality against the industry
- Use functionality to convert site visitors into future patients
- Build utilization of your online functionality
- Calculate the overall conversion rate of your site
- Measure the return on investment of your functionality
- Learn from successful hospitals utilizing industry best practices
Register for the Web Conversions webinar.
