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Webinars

Achieve eHealth greatness — one hour at a time.

In this fast–moving healthcare industry, there’s no time for rest! From the latest in search engine optimization techniques to changes in meaningful use legislation, there are new tactics to learn and new ideas to discuss. That’s why Geonetric offers monthly webinars — live dial–in sessions that provide information on industry best practices. And the best part — they're free!

Upcoming Webinars

Topped Off

From Half Full to Topped Off: How North Kansas City Hospital Filled Schedules

Thursday, July 31, 2014 — 3:00 PM

Fill doctor schedules. Fill event rosters. Fill waiting rooms. Chances are, your marketing team is under more pressure than ever to produce tangible results. Attend this webinar and learn how North Kansas City Hospital worked with Geonetric to take an agile approach to cardiology service line marketing. Looking to increase sign ups for heart screenings, the team developed eye-catching creative and implemented cost-effective tactics. The result? A campaign that got noticed and got results, netting 487 sign ups in just three months. Join us and learn how your team can start enjoying results like this. 

In this webinar you’ll learn how to:

  • Focus on a specific goal rather than a list of tactics, keeping results at the forefront of your marketing campaigns.
  • Launch marketing tactics rapidly, then measure, evaluate and build upon them.
  • Work in iterations and build upon foundational elements, so you can start seeing and enjoying results more quickly.
  • Respond to market feedback and earn customer loyalty in the process. 

Register for the How to Fill Schedules webinar.

 


 

Build a Simple SEO Strategy That Google Will Love

Thursday, August 21, 2014 — 3:00 PM

It’s time to forget the terms “keyword stuffing” and “keyword density”. Google’s Hummingbird updated placed a focus on understanding words, their meanings and how they relate to a query from a search user’s perspective. From here on out your SEO strategy should be about fresh, original content. Using healthcare examples, we’ll explain how to build a successful SEO strategy and ensure the basics of SEO are always in place for the content you create. You’ll learn why being active and producing content across the Web that points back to your website is one of the best ways to help your SEO efforts.

In this webinar you’ll learn how to:

  • Build a simple Web strategy that Google will reward.
  • Give your content context for the search engines.
  • Generate buzz for your website content.
  • Understand how users are searching on the Web for your services.
  • Write for your Web users by solving their problems and answering their questions.
  • Avoid common mistakes that cause SEO penalties.

Register for the SEO Strategy webinar.

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