Geonetric's educational webinars are live dial-in sessions that focus on providing information on timely topics and industry best practices. And they're free!
Register today for an upcoming webinar, check the archive for a recent presentation, or browse our library for the topics you're interested in.
Coming Soon
From predicting changes in reform legislation to guessing
how mobile will evolve to speculating on eHealth budgets, being a healthcare
marketer is a bit like being a fortune teller. If you’re looking for help to
take the mystery out of your biggest challenges attend Geonetric’s upcoming
webinar series. We don’t have a crystal ball, but we can help you see where the
future of eHealth is going.
Everything You Know About Mobile Is Wrong
May 24 - 3:00PM
Many healthcare organizations have already developed a mobile strategy. But
this space is changing so fast that it’s time to start over again. Whether you
have a mobile site, are dabbling in apps, or are trying to decide if mobile is
right for your hospital, join us for this webinar. You’ll learn new techniques
in developing sites optimized for mobile devices and discover how the user
experience is evolving.
In this webinar you’ll learn:
- The business case for going mobile
- The changes altering the way you’ll be tackling
mobile in the future
- When mobile apps make sense and when to use a
mobile website
- The most effective ways to connect with a
mobile-enabled public
Register for the May webinar.
Budgeting for a
Successful Website Redesign
June 21 - 3:00 PM
If you’ve been charged with overhauling your hospital’s website, the
hardest part is determining your budget. There are a wide range of options to
consider. Do you just need a new visual design? Or is it time to upgrade
functionality? Should you consider a new content management system (CMS)? It’s
important to outline what exactly you want before determining a dollar figure.
Attend this webinar to learn the variables that affect budget costs. From
licensing to hosting, we’ll shed light on the top considerations you should be
thinking about as you approach your redesign.
In this webinar you’ll learn:
- How to identify the top variables that influence
budget costs
- How to create an accurate framework for
functionality costs
- How to uncover hidden costs and how different
vendors approach pricing
- Balancing the internal resources you’re prepared
to devote to your redesign project with your budget
Register for the June webinar.
2012 Webinars
Bridge the Gap Between Online and Offline
A new year. A fresh outlook. A wealth of opportunities. As you plan
your marketing initiatives for 2012, are you adding online components?
Too often the answer is no. Integrating online and offline marketing is
the key to making your efforts pay off – but it can also be a challenge.
Watch, listen to or download a PDF of the January 2012 webinar
Tell Your Story and Promote Your Online Initiatives
Learn how to better
promote your online initiatives with internal stakeholders, the public, and the
media. We showcase how to develop a comprehensive communication plan
and effective messaging for all your audiences – and help you get that well
deserved pat on the back.
Watch, listen to or download a PDF of the February 2012 webinar.
Promote Your Physicians and Medical Groups
Learn how to support your newly employed physicians and medical groups online. This webinar highlights the latest in microsites, provides ideas for launching search engine marketing campaigns and gives tips for involving physicians in social media.
Watch, listen to or download a PDF of the March 2012 webinar.
Meaningful Use Puts Patients Front and Center
Learn how the second stage expects organizations to improve the
patient experience, what’s next, and how you, as a healthcare marketer can help
your organization qualify.
Watch, listen to or download a PDF of the April 2012 webinar.
2011 Webinars
Beyond Site Metrics: Measuring Success
Learn how to
measure your online presence using financial metrics, engagement measurements
and search rankings. And we're not just talking about your website. We
also address how to track the success of other online channels, such as social
media, to get a true picture of how the Web is impacting your organization.
Watch, listen to or download a PDF of the December 2011 webinar
Design Matters: Balancing Art and Science
50 milliseconds. That’s how long you have to capture the
attention of your website visitors. Learn
how to balance the art and science of visual design and create a plan to extend
your creative to today’s popular mediums.
Watch, listen to or download a PDF of the November 2011 webinar
More than Bullets: Creating a Content Strategy
Discover the importance of
implementing a comprehensive content strategy that aligns with your
organizational goals and effectively engages consumers across all of your
online channels.
Watch, listen to or download a PDF of the October 2011 webinar
Tools and Technology That Will Change the Face of Wellness
Learn how to use the Web to create more personalized interactions that promote health improvement. Jeff Herman, product manager of ICRM and call center at CPM Marketing Group, discusses the growing use of predictive modeling in healthcare marketing to identify and educate patients most at risk for preventable diseases.
Watch, listen to or download a PDF of the September 2011 webinar
Marketing Wellness Initiatives: A Roundtable
Listen to healthcare marketers share their stories of
wellness promotion success. They describe their events, explain how they implemented online and offline promotion, and share
their results.
Watch, listen to or download a PDF of the August 2011 webinar
The Role of the Web in Wellness Promotion
Learn how to shift your online
strategy to focus on wellness. We discuss how to leverage the Web to build
awareness as well as motivate and educate your communities on prevention.
Watch, listen to or download a PDF of the July 2011 webinar
Delivering Value to Site Visitors
Learn how to ensure that your site is delivering value to
visitors. We also shared how to develop intuitive information
architecture, add engaging design elements like Flash, and improve
personalization functionality.
Watch, listen to or download a PDF of the June 2011 webinar
Taking it to the People
Discover how to reach out to your audiences. You’ll learn how to make sure your site is accessible and engaging to visitors coming from smartphones, social media and search engines. You’ll discover how to implement a mobile strategy, how to incorporate social media into your marketing mix and how to improve search engine optimization.
Watch, listen to or download a PDF of the May 2011 webinar
Social Media - "To Be or Not to Be" Is that Really the Question?
"To Be" -- 34% of Americans turn to Social Media for health research.*
"Not to Be" -- of 18 sources of health information, social media ranks last in terms of credibility.**
Confused on what to do? You're not alone. The use of social media in all aspects of society, both business and personal, is evolving rapidly. Healthcare is no exception. Join Private Health News for this 45-minute webcast featuring Geonetric's eHealth Evangelist, Ben Dillon. Ben examines the evolution of social media, including a lively point, counterpoint discussion on what hospitals should/should not be doing.
*Health2.0 - iCrossing Report **H.S.I.'s Healthcare Strategy Alert [2010, Issue 3] = Joel English, BVK Marketing
Watch, listen to or download a PDF of the May 2011 PHN webinar
Laying the Foundation For Online Success
Discover how to lay the foundation for an impressive and easy to maintain Web presence. You’ll learn how to select the right content management system for your organization, how to implement functionality that provides real value, how to secure buy-in for Web investments and how to deal with ever-present resource constraints.
Watch, listen to or download a PDF of the April 2011 webinar
Use the Web to Empower Employees
As you know, communicating with employees is essential – they deliver the hospital’s brand every day. But with all the other audiences in your communications plan, finding the time and the right vehicle to engage employees can be a challenge. Building an employee site is an effective way to keep employees informed and connected so they can deliver the best care possible.
Learn how to develop an employee intranet that improves communication and productivity. You’ll learn how to manage stakeholder requests, develop engaging design, and overcome security obstacles. We’ll showcase industry best practices highlighting how different organizations are using employee sites to improve access to vital information.
Watch, listen to or download a PDF of the March 2011 webinar
Use the Web to Create a High Performing Board of Directors
A hospital’s board of directors plays a critical role – from providing financial oversight to guiding hospital operations. Implementing an online board extranet can help you better communicate with your board of directors. Plus, extranets provide added security and easier access to information for board members, and saves your organization time and resources.
Discover how board extranets can improve the efficiency of your hospital’s board of directors. You’ll learn the latest in board extranet content and navigation best practices, as well as how to ensure user adoption. And you’ll learn how board extranets are helping three healthcare organizations improve communication, security and efficiency for their board of directors.
Watch, listen to or download a PDF of the February 2011 webinar
Use the Web to Support Complex Organizations
Healthcare marketers are faced with tough decisions when trying to promote all facets of their complex organizations online. Trying to promote the strengths of your regional hospitals, local clinics and health system can be a challenge. How do you promote them all in a way that meets organizational goals and still provides a seamless user experience?
Learn how to develop an online strategy that effectively supports the multiple brands in complex healthcare organizations. We'll present case studies that illustrate how to approach this dilemma strategically, including how one integrated health system effectively promotes the strength of its regional brand while still maintaining a friendly, local presence.
Watch, listen to or download a PDF of the January 2011 webinar
2010 Webinars
Healthcare Reform: How eHealth Can Impact Clinical Outcomes
Healthcare reform is opening doors – and minds – to the potential technology plays in improving healthcare delivery. In the future, patients will use the internet to interact with their care team for disease management, coaching and even diagnosis. To get your Web presence from here to there will take time, planning, and a willingness to see meaningful use as more than just a one-time fix.
Discover why online technologies provide you with a great opportunity to improve care delivery, reduce costs, and enhance the healthcare experience for patients. Successfully making this shift will require excellent patient-focused communications, health promotion capabilities and an exceptional online patient experience. All of which are elements that healthcare marketers are uniquely positioned to provide.
Watch, listen to or download a PDF of the December 2010 webinar
Healthcare Reform: Bridging the Gap Between IT and Marketing
When it comes to meeting meaningful use requirements, I.T. and marketing professionals bring different skill sets to the table. I.T. tends to focus on functional aspects: how to connect systems and protect data. Marketing tends to focus on the patient experience: how to ensure adoption and engage users. Both are essential to getting the most out of meaningful use, achieving compliance and improving care delivery.
Learn why it’s more important than ever for you to align your I.T. and marketing goals. In this webinar, we'll discuss the differences in how each team views healthcare reform and how to bridge the gap. We'll explain the importance of connecting systems and patients, and how a unified approach can really impact your efforts.
Watch, listen to or download a PDF of the November 2010 webinar
Healthcare Reform: The Biggest New Mover Campaign of All Time
Millions of newly-insured patients will soon be flooding the market. Thanks to recent healthcare reform, more than 30 million potential new health seekers will soon be searching for a hospital and provider. Whether or not you follow healthcare reform, that’s a number you can’t ignore.
In what can only be described as the biggest ’new mover campaign of all time’ lies an amazing opportunity to gain market share. Learn how healthcare reform will impact your marketing initiatives and what actions you need to take to gain a competitive advantage. We’ll offer techniques for reaching new audiences and using your online presence to differentiate your hospital.
Watch, listen to or download a PDF of the October 2010 webinar
Achieve Impressive Results with Email
Hospitals use many forms of email marketing to reach health consumers. And their approaches vary; some personalize their message to targeted groups while others broadcast the same message to everyone. Some send emails once per month while others send them once per week. Some integrate email into their marketing mix while others simply use it as a quick, cost-effective tactic for communicating with consumers.
Discover the most effective ways to utilize email marketing. We discuss the benefits of using a targeted versus non-targeted approach to reaching health consumers. And we showcase how the frequency, content and platform you use can affect your results.
Watch, listen to or download a PDF of the September 2010 webinar
Connect with Patients on the Go
You see it everywhere, everyday – people using their mobile phones to check email, get directions, shop, and access healthcare information. With the growing sophistication and popularity of mobile phones, it’s time to ensure your website effectively represents your hospital on the smallest screens.
From understanding this growing market to developing optimized content, this webinar will cover everything you need to know to develop a winning mobile strategy. We discuss what information users seek and how to create easy access to high-demand content. We also showcase numerous hospitals that successfully took their sites mobile.
Watch, listen to or download a PDF of the August 2010 webinar
Use the Web to Build Community Support
A hospital is an important member of the community it serves. So when hospitals embark on major programs, like building a new facility or tackling a certificate of need initiative, they need to keep their community up-to-date. The Web can help.
Learn how hospitals are using websites, social media, and other online tools to educate their communities and gain support. We provide examples of how hospitals have used the Web to launch new building campaigns and move forward with a certificate of need program.
Watch, listen to or download a PDF of the July 2010 webinar
Add Functionality that Delivers
What do you do once you get visitors to come to your hospital's website? Impressive images and compelling copy is a start, but to really capture their interest you need to implement engaging functionality and use it strategically.
Learn how to build relationships with Web visitors and turn them into patients. We examine the popular hospital website functionality - such as calendar and events, appointment scheduling and online bill pay- and explore how to make these features even more valuable to users. And we share best practices and showcase a few success stories along the way.
Watch, listen to or download a PDF of the June 2010 webinar
Use Your Site to Support Your Doctors
Physicians play a key role in driving patients to your hospital. Health consumers often select a hospital based on a physician recommendation or the doctors they employ. There's no doubt when it comes to hospital websites, doctors are key stakeholders.
There are many ways you can leverage your website to promote your facility to doctors, increase referrals and even help your doctors promote themselves. Learn how to support your doctors online. We highlight the latest in physician directories, showcase doctor-focused microsites, provide examples of successful search engine marketing campaigns aimed at promoting doctors, and discuss referral strategies.
Watch, listen to or download a PDF of the May 2010 webinar
Get Your Service Lines On Board and Online
Website visitors are often looking for specific information when they visit your site. What does your birth center look like? What kind of cancer-fighting technology do you have? What makes your heart center better than the one across town? If your hospital isn't telling your service line stories in a compelling way, you're ignoring an effective marketing strategy.
In this webinar, we highlight techniques for promoting your services online. We showcase how patients find service line information and outline the types of services you should promote online. We cover marketing techniques, including how to write effective calls to action and deliver compelling messages. And we share examples of how different service lines are using the Web to increase awareness, engage audiences and uncover impressive return on investment. This is one webinar you - and your service line managers - won't want to miss!
Watch, listen to or download a PDF of the April 2010 webinar
Getting it Connected: Tackling Portal Integration Issues
If you're like a lot of hospitals, you’ve taken small steps in the patient portal world, but what’s ahead remains daunting. With an integration list like PHRs, lab systems, call centers and clinical systems, where do you start? How do you prioritize the pieces you have to integrate and maneuver the political waters that come with changing a process? How do you ensure a consistent experience for your site users?
In this webinar, we discuss these portal integration issues and more. From the different players and approaches involved to the uncertainty in the healthcare industry to understanding the presentation of information for different audiences, Geonetric will shed light on this challenging topic.
Watch, listen to or download a PDF of the March 2010 webinar
Making it Personal: Raising the Bar for Online Health Experiences
With more and more healthcare consumers expecting a personalized experience with your organization, there comes a time when you have to take your website to the next level.
Learn how to build on the Web foundation you already have in place and begin to introduce elements of a patient portal. Ken Croken, Vice President of Corporate Communications & Marketing at Genesis Health System, shares how he moved his organization's Web presence into the patient portal realm to better meet his site visitor's expectations.
Watch, listen to or download a PDF of the February 2010 webinar
Keeping it Fresh: A Redesign Roundtable 
It's important to keep your hospital's website moving forward. It needs to evolve and grow as your organization does. And although organizations have different motivations for initiating redesign, every hospital knows the importance of having a fresh design, adding new functionality, and creating a solid foundation that will allow for bigger enhancements down the road.
Listen to Josh Snow, Web center manager, Abington Health; Marcus Gordon, strategic marketing manager, Southern Regional Health System, and Phillip Stanley, Webmaster, Asante Health System share their recent stories of website redesign.
Whether you're moving Web platforms, keeping up with internal rebranding initiatives, or trying to build a strong online foundation, this roundtable discussion provides insight and ideas to help you keep your website competitive.
Watch, listen to or download a PDF of the January 2010 webinar
2009 Webinars
Create Powerful Allies: Stakeholder Management and the Web
Physicians. The foundation. Service lines. You know who your stakeholders are, but working with them can be a challenge.
Too often stakeholders just don't see the Web as a strategic tool that can provide real results. And when they already have so much on their plates, meeting with your Web team seems to be low priority.
Learn how to help your stakeholders understand the value of the Web and how this important channel can help them reach their unique goals. We provide concrete examples of how to work with stakeholders in a way that not only creates an effective Web culture, but also makes the Web an internal priority.
Watch, listen to or download a PDF of the December 2009 webinar
Rethink Your Web Strategy: It's More Than Just Traffic
Developing an effective Web strategy is harder than it sounds. It's easy to get caught up measuring traffic or debating what goes on the homepage and consider that strategy.
But real Web strategy forces you to answer the tough questions. Why do you want to increase traffic? What service lines should receive homepage real estate? What value does your website really provide your organization?
Learn how to think strategically and develop goals that are connected to your organizational initiatives. Develop meaningful Web strategy that will help you create more effective objectives, and prove your website's value over the long term.
Watch, listen to or download a PDF of the November 2009 webinar
The Implications of Change: Align your Web Strategy with Healthcare Reform
No doubt about it - healthcare reform is an important issue right now. From meaningful use definitions to CCHIT certification issues, there is a lot going on.
And the fact is your organization's CEO, CIO, and CFO are very focused on what these changes mean to your organization. Strategic marketers are, too.
Learn more about the implications of upcoming changes in healthcare reform and the potential challenges and opportunities they create for healthcare marketing and Web departments.
We discuss how to adapt your Web strategy to take advantage of reform initiatives and position yourself - and your department - to be a partner in internal discussions.
Watch, listen to or download a PDF of the October 2009 webinar
A New Vision for Patient-Centric Communications: Integrating the Web, Patient Portal and Social Media
At one time, all you needed to communicate with e-consumers was a well-written website with certain transactional features. But not anymore. Health consumers are more connected than ever, engaging through social media while, at the same time, demanding the ability to have personalized online interaction with their care team.
The landscape of online communication in the healthcare industry is evolving. Websites, patient portals and social media all serve a specific purpose and allow you share different messages with different audiences.
Learn about this shift and how to develop a comprehensive strategy that will help you get the most value out of the different communication methods and develop an integrated approach.
Watch, listen to or download a PDF of the September 2009 webinar
Patient Portals: Changing Healthcare One Conversation at a Time
There's been a dramatic shift in the way health consumers are interacting with hospitals and doctors, and many hospitals are in the process of implementing patient portals to benefit from this change. But how do you move from your current website to a portal?
Learn how to develop a portal strategy, communicate the value, implement an effective portal, and ensure adoption and success.
Watch, listen to or download a PDF of the August 2009 webinar
Building Real Relationships: Creating a Strategy for Your Social Media Efforts
Social media is more than just a fad. It's a valuable set of tools to connect with patients, build brand awareness and gain consumer insights. Many hospitals are beginning to experiment with social media tools, but it takes more than just setting up Facebook and Twitter accounts to build real relationships.
Learn how to implement a strategy around your social media efforts. From developing communications plans for new audiences to converting followers to active participants, we provide guidance on how to make your social media efforts strategic. We also show you examples of how social media can support your organizational goals.
Watch, listen to or download a PDF of the July 2009 webinar
Write an RFP That Delivers ROI
Too often hospital marketing or IT departments send off requests for proposals (RFPs) that list wanted functionally, and then wonder why their website vendor doesn't provide strategic value. The fact is, if you outsource some or part of your online initiatives, it's more important than ever that your vendor is proving their value.
In this webinar we help you look at your relationship with vendors in a strategic way, from RFP creation to ensuring continuous return on investment.
Watch, listen to or download a PDF of the June 2009 webinar
Prove Your Website's Value in a Tight Economy
It's no secret that in times of financial uncertainty marketing and Web budgets - and departments - often find themselves on the cutting board. This is a bad move, especially if you're in a share fight with other hospitals in your market.
If you're worried about your department's future, it's time to start proving your value. Learn how to find advocates in your organization that will help the Web stay relevant in a time of budget cuts. We also provide guidance on how to focus the budget you have on activities that provide the most value.
Watch, listen to or download a PDF of the May 2009 webinar
Use the Web to Communicate During Times of Change and Challenge
In today's uncertain economy, health systems across the country are faced with announcing everything from layoffs and hiring freezes to budget cuts and construction delays. If you're one of these organizations, it's important you are effectively using your website to manage these complicated messages.
Learn the best way to use your website to shed positive insight into what's happening at your organization. You'll learn how to control messages on your website and address rumors and negative press.
Watch, listen to or download a PDF of the April 2009 webinar
Findability: Connect Visitors to the Right Content
There's no doubt Google has raised users' expectations of search - including internal site searches.
Research shows people are just as likely to use your site search as traditional navigation to find what they're looking for on your site. And if your search produces poor results, or worse no results, you'll frustrate visitors.
Learn how to improve search and connect your visitors to the information they're seeking - and prevent them from abandoning your site in lieu of a competitor.
Watch, listen to or download a PDF of the March 2009 webinar
Drive Visitors to Your Site with Paid Placement
Whether improving click-throughs to your site or promoting a specific service line with a more targeted campaign, many hospitals are investing in search engine marketing. Learn how to design a cost-effective ad campaign that gives your site competitive visibility and attracts qualified leads.
Watch, listen to or download a PDF of the February 2009 webinar
Rise to the Top of Search Engine Rankings
The more health consumers rely on search engines to find information, the more important it becomes for hospitals to improve their rankings. Learn how to create a plan to improve your organic search engine placement. We look at how search engines work and highlight industry best practices working with site content to improve your rankings.
Watch, listen to or download a PDF of the Janauary 2009 webinar
