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Making it Personal: Raising the Bar for Online Health Experiences

Thursday, February 25 - 2 p.m. Central

With more and more healthcare consumers expecting a personalized experience with your organization, there comes a time when you have to take your Web site to the next level. Join Geonetric as we discuss how to build on the Web foundation you already have in place and begin to introduce elements of a patient portal.

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February 2010

Step by Step Patient Portals

Eric Engelmann, President & CEO 

You've seen the difficulties in reforming healthcare at a national level. Even changing significant parts of healthcare delivery in a single organization is complex and fraught with technical and political challenges.

One area we've seen this is in the adoption of patient portals. Some healthcare organizations have adopted EMR-centric patient portals, which for a purebred organization can work great. But for most hospitals and IDNs, the situation is far murkier because:

  • The EMR vendor doesn't have a patient portal (or they do, but it doesn't fit your business need)
  • You have a best of breed approach and mix and match numerous systems, making data integration complex and costly
  • Existing patient portal products are difficult to use
  • The cost is too high

Our approach to patient portals is a bit different, and addresses all of these challenges. But one area in particular that we focus on is the ability to implement a patient portal in phases.
Read the full blog post

Geonetric Webinar

Making it Personal: Raising the Bar for Online Health Experiences

Thursday, February 25 - 2:00 p.m. CT

Join Geonetric as we discuss how to build on the Web foundation you already have in place and begin to introduce elements of a patient portal.
Register Now

It's All About the Experience, Stupid!

Every restaurateur knows it's not just about the food. It's about how quickly the guests are seated. How friendly the server acts. How clean the silverware is.

Customer service 101, right? But how quickly we forget the basics...

I've been talking about the importance of the patient/consumer experience in healthcare for a long time. Usually, I focus on what happens outside of the hospital or clinic and, more specifically, the role and opportunities the Web provides to create positive experiences. But the fact is a health consumer's experience with your organization starts long before they walk in the door and continues long after they leave.

Each touch point during this time - appointment reminders, the scheduling process and even the bill they receive - leaves just as much of an impression as the interaction they have with their physician. And many of these health consumers (and this number will only rise as Internet-savvy consumers continue to age) would like to interact with you online, and the ability to do so makes or breaks the experience for them.

Read the full article

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