Reports and White Papers
A New Vision for Patient-Centric Communications
The world of online communications is growing and changing. Healthcare organizations now have a wide array of online marketing tools available ... from Web sites to patient portals to a variety of social media channels. Each tool has its place in an online communications plan.
Read Geonetric's white paper to learn an effective framework for selecting the right tools in your planning process to engage your target audiences and achieve your goals.
Download the Patient-Centric Communications white paper [pdf]
Hospitals Look to Patients for Portal Priorities
Patient portals represent the next frontier for eHealth and play an important role in many of the current healthcare changes - from helping organizations achieve "meaningful use" under the American Recovery and Reinvestment Act (ARRA) to providing a foundation for future healthcare delivery models.
Yet patient portal adoption by the healthcare industry has been limited. Geonetric sought to find out how quickly we can expect the industry to embrace patient portals in a recent eHealth Insights survey.
Download the Patient Portals eHealth Insights Survey [pdf]
Proceeding with Caution: How Hospitals are Weathering the Economic Downturn
As the economy continues to present challenges, hospitals are responding. They have become more cautious, staffing conservatively and reducing spending in many areas.
To measure just how hospitals are weathering the economic downturn, Geonetric asked healthcare organizations about the financial pinch they are experiencing and how it's affecting their spending decisions in I.T., marketing, eHealth and other related areas.
Download the Proceeding with Caution eHealth Insights Survey [pdf]
2008 Study on Initiatives in eHealth: Summation of Fourth Annual Study
For the last four years, Geonetric has surveyed healthcare organizations to learn how they are using the Web to connect with their patients, potential patients, employees, job seekers and the community.
This year we segmented the respondents into three categories - Leaders, Followers and Trailers - and we tracked how the groups respond to questions.
Download the 2008 eHealth Initiatives report [pdf]
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Recent Articles
It's All About the Experience
I've been talking about the importance of the patient/consumer experience in healthcare for a long time. Usually, I focus on what happens outside of the hospital or clinic and, more specifically, the role and opportunities the Web provides to create positive experiences. But the fact is a health consumers' experience with your organization starts long before they walk in the door and continues long after they leave.
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Incremental Web Site Improvement: Learning from Agile Development and Lean Six Sigma Methodologies
If your site is more than a couple of years old, you might be inclined to start over and certainly there are times when a complete redesign is warranted. But if you have limited resources for the year, perhaps a more incremental approach would meet your goals.
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Site Redesign: Sometimes You Need to Start from Scratch
When it comes to a Web site redesign, there are times when it's best to go back to the drawing board and start fresh.
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Aiming for the Right Target
The Web is an interesting marketing communications tool in that it's immediate. As a result, there can be an unfortunate tendency to substitute speed for accuracy or thoroughness.
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Creating Success Begins by Defining Success
Many eHealth professionals have trouble communicating the value of their online initiatives. Some people recognize this and are genuinely frustrated with their inability to tell their success stories to leadership in a compelling way.
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What's In a Number?
Everyone knows that data is good, right? But the truth is, not all data is equally valuable. The really critical piece is doing something to turn the data you collect — from whatever tool you choose — into usable information.
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