2012 eHealth Articles
Everything You Know About Mobile is Wrong
There’s a new way to approach mobile. It’s no longer sufficient to
provide a mobile-optimized window into a small sliver of your site.
Consumers want mobile access to your whole site.
Read the article.
Approaching Responsive Design Responsibly
Studies indicate that some users are leaving their desktop machines
for a mobile device and not turning back. For those users, it appears
their mobile device may be the only computer they need. Other users
strike a balance between their mobile and desktop devices.
Read the article.
Meaningful Use Stage 2 Ushers In the Age of the Patient
Meaningful Use Stage 2 seeks to give everyone involved the data they
need by placing renewed focus on sharing information between providers,
submitting public health data, and engaging patients and families.
Read the article.
Defining Readability
As
professional communicators, we understand the importance of writing for our
audience. But as healthcare communicators, the topics we cover can get complex
quite fast. How do we justify the terminology
choices we make on the Web?
Read the article.
Your Feedback Matters When You're a Geonetric Client
In our latest VitalSite release, we added a feedback mechanism right into the
administrative interface. An icon appears on all VitalSite pages, taking users
to a simple form they can submit to share their comments, thoughts and ideas
for the product.
Read the article.
What Pinterest Means for Healthcare Marketers
Pinterest is complicated. If your organization’s brand isn’t visual
this may be a channel you can sit back and watch. Also it’s alive. You
have to engage to be successful. If you don’t have capacity or aren’t
clear on your strategy, wait until you do. Pinterest isn’t going
anywhere (that we can tell).
Read the article.
Docs Top the Priority List
The center of the healthcare universe is clearly shifting, placing
physicians and physician groups squarely at the top. And with a greater
emphasis being placed on physicians, the role of the Web in physician
promotion becomes even more important.
Read the article.
Meaningful User Adoption
The latest version of Meaningful Use Stage 2 was recently released (see Ben Dillon’s blog post ),
and there are two items related to how patients access health
information and providers online that I found fascinating. The proposed
rule requires that online access to health information and secure
messaging be available to 50 percent of patients and – more importantly –
10 percent of patients must use them.
Read the article.
How Does this Web Stuff Fit In?
What we should be doing as
healthcare organizations is to set up our planning process to ensure every
communication or marketing project considers the opportunities of the Web. Even if you simply include
a URL on your mailers, campaigns and billboards, it's a start toward the
ultimate goal of including Web elements in all of your communications.
Read the article.
Healthcare Marketing: Four Big Trends
From creating their first mobile sites to building a YouTube library,
most healthcare marketers began to concentrate on many of these
developments throughout 2011. In the coming months, it will be time to
take the foundation to the next level. Some trends will be easier to
keep up with – like investments in content strategy and location-based
SEO – others, like ACOs and pay-for-performance models, will require the
entire organization to refocus its efforts.
Read the article.
Unclutter Your Site
Websites are workspaces for our online audiences as they seek to find
directions and phone numbers, pre-register for a procedure, learn about a
treatment, sign up for a class or complete any number of tasks that
brought them to your site. The more content you have, however, the
harder it may be for people to find what they need.
Read the article.
Put Your Best Foot Forward
Healthcare organizations tend to have strong brand recognition, but weak brand
differentiation. It's difficult for patients to recognize what makes you
different from competitors, or perhaps they simply don't care. Just as often,
for a given service line, there really isn't much that actually makes an
organization truly different.
Read the article.
Twitter Says: Brand Your Profile
We all knew it was only a matter of time. We've spent many hours helping
clients build Facebook Fan Pages and customize them to convey a consistent
message from the main website to social media.
Read the article.
Improving Health One Step at a Time
I bought a FitBit last weekend. I'm telling myself it's for professional
research purposes, and entirely unrelated to any delicious overindulgences from
December. If you're unfamiliar, FitBit is a tiny device that clips to your belt
and tracks your movements 24/7, reporting on your activity level and sleep
quality. It's basically a souped-up, Kinect-era pedometer.
Read the article.
