2011 eHealth Articles
What You Can Learn from Cyber Monday
If
the growing popularity of Cyber Monday has taught us anything, it's that people
like to shop from their homes. So it's no surprise site visitors expect
healthcare organizations to offer eCommerce functionality - especially after
interacting with sites like Amazon.
Read the article.
High Flying Websites
In the cockpit of an airplane, there
are a fantastic number of dials and warning lights that, together, give you a
complete picture of the state of the aircraft. Each element provides important
information, but they're not all equally important nor are they used in the
same ways.
Read the article.
You Are Part of a Brand
Much like sisters and brothers who are not exactly the same, single entities
within large systems can have different personalities. Good brand strategy
allows for personality differences while ensuring that certain traits are
traceable to the top of gene pool.
Read the article.
Pretty Ain't Good Enough
Design is one of the most
challenging components of a Web initiative. Everyone knows what they like, but
more often than not, their opinions get in the way of what really works for
users.
Read the article.
Check the Map More Than Once a Day
In many ways, Scrum is little more than a structured feedback loop. We plan
work for a fixed period of time, do some work, check the results,
and discuss what action to take next. Scrum has loops inside of loops,
with multi-week, daily, and even real-time activities that examine and improve
the software we're building, and the process we use to build it.
Read the article.
Content - Writing vs. Strategy
Organizations - both inside and outside of
healthcare - are rethinking their online operations. They're focusing more on
media production and management. Content strategy directs, coordinates and
oversees an organization's multi-media empire. Like so many changes in the evolution of the Web, this requires new skill sets
and processes.
Read the article.
Secure Communication with Extranets
Extranets are similar to intranets but instead of targeting internal
audiences, such as employees, they focus on audiences that operate outside the
walls of your organization. Extranets require users to enter a username and
password to access information - keeping the information secure. You can use an
extranet to share items like important documents, agendas and meeting notes,
educational materials and contact information.
Read the article.
Wellness and Health Promotion with VitalSite
For healthcare providers,
wellness campaigns translate into increased revenue streams, improved brand
awareness, and ultimately, healthier patients. VitalSite users have a wealth of tools at your disposal to
make sure your wellness campaign is effective.
Read the article.
Promoting Wellness Instead of Illness
We’re seeing a revival of wellness and prevention services.
Healthcare reform changes the calculus for providers by making resources
available for preventive services while placing the financial
responsibility for outcomes on providers’ shoulders.
Read the article.
Creating Online Value for Site Visitors
As the saying goes, you never have a second chance to make a first impression. This has never been as true as it is for websites. The minute visitors encounter your site they’re making judgments: How credible is this site? How easy it is to complete my task?
Read the article.
Fishing Where the Fish Are
When we conducted our recent Ask Ben research project - a year-long research effort where we interviewed healthcare marketing, strategy and Web professionals about their online efforts - we talked about how organizations are reaching out to consumers. And here's a slice of what we discovered.
Read the article.
Addressing the Online Strategy Concerns of Healthcare Leaders
Our VP and eHealth Evangelist Ben Dillon spent the last year speaking with hospital leaders across the country to learn about their online strategies. As I was reading the white paper on these conversations, I couldn't help but notice many of the issues eHealth professionals are facing can be helped by VitalSite, our content management solution. Here's a look at how VitalSite addresses the top themes from Ben's discussions.
Read the article.
Putting Success in a Successful Site Launch
In March, we launched four successful new client sites. And although four launches in one month is impressive, we're much more focused on the successful part of that sentence. Why? Because we believe a website, intranet or patient portal is only as good as the results it delivers.
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Defining the Problem
Only you are in a position to truly understand the needs of your organization and customers. That’s important to remember when you’re trying to select a content management system. There are thousands of solutions available. Where do you begin? What makes one system better than another? How do you determine if a solution will accomplish what you need?
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What's Wrong with My Website?
For a number of years, Geonetric conducted an annual online survey to track the pulse of the eHealth industry. But this year we decided to change our approach. Instead, I sat down with more than 50 healthcare organizations to learn about their online strategy and offer advice. We called the project “Ask Ben” and it taught us more about the eHealth industry than we anticipated.
Read the article.
Introducing... The New VitalSite 6
VitalSite 6 capitalizes on all of the great releases we've launched over the past few years. Each release has included improvements to the technical foundation of our software. With VitalSite 6, we wrap that solid foundation together in a redesigned user interface with more powerful content management capabilities.
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Take Your Intranet to the Next Level
Most hospital Web teams focus almost exclusively on communicating with outside audiences – patients, consumers and the media. Web technologies can deliver value to employees as well.
Private websites for employees, also known as intranets, have been around for awhile. You’re probably even thinking, “We have one of those!”
Read the article.
Your Board of Directors Using the Web? Yes!
A board of directors plays a critical role in any organization. They’re responsible for determining an organization’s mission and purpose, overseeing the executive team, setting broad objectives, monitoring financial performance, planning, and allocating resources. Adding to those challenges, board members typically are not full-time employees and have other responsibilities. So it’s pretty critical to allow them to share confidential information from remote locations in a way that is easy, immediate, secure, efficient and financially responsible.
Read the article.
Go Green and Save Some Green: Deploy a Board of Directors Extranet
Paper. You have reams of paper. Each month, you turn your reams of paper into hundreds of documents and assemble those documents into heavy binders. You ship the binders off to your board of directors. They’re carried around for awhile. And finally they’re left to sit on a shelf forever. Sound familiar? This is likely the process your hospital’s administration team undergoes for every one of your board of directors meetings.
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Building a Web Platform for Complex Organizations
Many of our clients work in complex organizations, with multiple hospitals and clinics. Creating a site that aligns the user experience, business strategy and content for organizations in different markets with different branding guidelines and many internal politics can be challenging.
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Make Consistency in Your Online Marketing Part of Your New Year's Resolution
Lose 10 pounds. Give more to charity. Create an integrated online marketing plan. Yes, it's that time of year again when we make that wish list known as New Year's resolutions. But when it comes to creating a consistent experience for your online site visitors, it can't just be a wish.
Read the article.
Just Because Your Organization is Complex Doesn't Mean Your Website Should Be
Healthcare organizations are messy and complicated. And with so many health systems merging, acquiring, extending their reach and employing physicians, it's only getting worse. So, why is the complexity an issue? Services are still being delivered, patients are still being treated and quality of care is generally good.
Read the article.
