2012 eHealth Webinars

Bridge the Gap Between Online and Offline

A new year. A fresh outlook. A wealth of opportunities. As you plan your marketing initiatives for 2012, are you adding online components? Too often the answer is no. Integrating online and offline marketing is the key to making your efforts pay off – but it can also be a challenge.

Watch, listen to or download a PDF of the January 2012 webinar.

Tell Your Story and Promote Your Online Initiatives

Learn how to better promote your online initiatives with internal stakeholders, the public, and the media. We showcase how to develop a comprehensive communication plan and effective messaging for all your audiences – and help you get that well deserved pat on the back.

Watch, listen to or download a PDF of the February 2012 webinar.

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Promote Your Physicians and Medical Groups

Learn how to support your newly employed physicians and medical groups online. This webinar highlights the latest in microsites, provides ideas for launching search engine marketing campaigns and gives tips for involving physicians in social media.

Watch, listen to or download a PDF of the March 2012 webinar.

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Meaningful Use Puts Patients Front and Center

Learn how the second stage expects organizations to improve the patient experience, what’s next, and how you, as a healthcare marketer can help your organization qualify. We cover what Meaningful Use means for your Web initiatives and how you can use it to improve care, outcomes, patient satisfaction, and even differentiate your organization.