eHealth Webinar: August 2011
Marketing
Wellness Initiatives: A Roundtable
Wellness events take a lot of
work on your part. Ensuring they find traction takes focus and creative
marketing. Whether you’re sponsoring a
5K, hosting a health fair, or managing a weight loss competition, it’s important
to learn how other organizations have successfully promoted wellness events
online and offline. Listen to Kelly Brockmeier, director of marketing and
communications at St. Vincent’s HealthCare; Brian Hamby, marketing specialist
at Owensboro Medical Health System; Kelli Moors, manager, public affairs and
marketing at Tri-City Medical Center; and Chad Elrod, director of marketing and
public relations at Lubbock Heart Hospital share their stories of
wellness promotion success. They describe their events, explain how they implemented online and offline promotion, and share
their results.
In this webinar, you’ll learn how
to:
- Select a wellness initiative that fits your
organization
- Create a compelling section of your website
dedicated to the wellness event
- Promote your health facility as part of a
wellness event
- Use wellness events to promote physicians and
improve physician relations
- Promote a large wellness event on a small budget
- Leverage online and offline marketing
Marketing Wellness Initiatives: A Roundtable
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