eHealth Webinar: September 2011
Tools and Technology That Will Change the Face of
Wellness
As hospitals begin to implement reform initiatives,
healthcare marketers will be doing more than engaging patients online –
they’ll be trying to improve outcomes and prevent illness. Learn how
to use the Web to create more personalized interactions that promote health
improvement. Jeff Herman, product manager of ICRM and call center at CPM Marketing Group, discusses the growing
use of predictive modeling in healthcare marketing to identify and educate
patients most at risk for preventable diseases. Explore how to use
secure electronic messaging to allow patients to communicate with the care team
online and health diaries to track and report progress toward health goals.
In this webinar, you’ll learn how
to:
- Shift from using the Web as a communication tool
to a place for personalized interactions
- Identify the audience you want to target for
preventative services
- Use online assessments to help patients self-identify
risk
- Embrace new tools that help providers monitor
high-risk populations online, including secure messaging and health diaries
- Implement predictive modeling to target and
educate at-risk populations
Tools and Technology that will Change the Face of Wellness
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